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Global Impact of Squid Game in the Perspective of Visual Language

  • Cross-Cultural Studies
  • 2023, 70(), pp.317-338
  • DOI : 10.21049/ccs.2023.70..317
  • Publisher : Center for Cross Culture Studies
  • Research Area : Humanities > Literature
  • Received : September 10, 2023
  • Accepted : October 11, 2023
  • Published : October 31, 2023

Jaeeun Lee 1

1건국대학교 모빌리티인문학 연구원

Accredited

ABSTRACT

This paper examined the role of visual language in Squid Game, which, in the course of eliciting empathy from Western viewers, has adopted Korean-style mise-en-scène that brings back fondable memories of the past in many middle-aged Koreans. To that end, this paper sheds light on the fairytale space, which has been mentioned as the most notable feature in the mise-en-scène of Squid Game through the lens of ‘parallelism’, one of the key techniques of surrealism. Next, based on the work of René Magritte, one of the representative artists of surrealism, The Menaced Assassin and the world of his work, we look into the characteristics of the world represented by the ○△□ space. Finally, we contemplate on ○△□, which, having served as a symbol of Bauhaus, goes beyond the implications of a mere survival game space in Squid Game, into creating a new layer as the symbol of neoliberalism where inequality runs rampant and the dignity of human life has disappeared in the name of capitalism. Through this, it has been confirmed that the Squid Game was able to overcome the ‘1mm barrier’ through the mobility of visual language and proceed to become the K-content that people around the world can relate to.

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This paper was written with support from the National Research Foundation of Korea.
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