A Semiotic Study of the Emotional Relationship Between K-POP Fans and K-POP Culture : Focusing on the Consumption Values of Korean Fans (K-POP팬과 K-POP문화의 감성 관계 탐색을 위한 기호학적 연구 : 한국 팬들의 소비가치 지향을 중심으로*)

Jeon, hyeong-Yeon (전형연)

doi:10.21049/ccs.2024.73..211

A Semiotic Study of the Emotional Relationship Between K-POP Fans and K-POP Culture : Focusing on the Consumption Values of Korean Fans

Cross-Cultural Studies
2024, 73(), pp.211~236
DOI : 10.21049/ccs.2024.73..211
Publisher : Center for Cross Culture Studies
Research Area : Humanities > Literature
Received : September 10, 2024
Accepted : October 11, 2024
Published : October 31, 2024

Jeon, hyeong-Yeon ¹

¹국립목포대학교

Accredited

ABSTRACT

This study emerged from a critical examination of the tendency to oversimplify the complex emotional relationships between K-pop fans and the wider K-pop culture—ranging from affinity and love to identification and respect—by reducing them to mere fanatical emotional connections. In response, the study conducted open-ended surveys with K-pop fans to collect detailed descriptions of their emotional relationships. These descriptions were categorized using the consumption value square framework and analyzed through a semiotic approach to evaluate the emotional relationships between South Korean K-pop fans and K-pop culture. The results of the study categorized the emotional relationships between K-pop fans and K-pop culture into 16 distinct types. These categories were further classified into four consumption value categories based on the consumption value square: practical value, utopian value, critical value, and ludic value. Additionally, four emotional relationship types derived from these consumption values were subdivided into engaged, respectful, self-loving, and attached relational types. This classification aids in understanding the nature of the emotional relationships between K-pop fans and K-pop culture, as well as the corresponding fan attitudes and behaviors associated with each type.

KEYWORDS

Emotional Relationship, K-POP Fan, K-POP Culture, Para Social Relationship, Semiotics, Consumption Value Square

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* References for papers published after 2025 are currently being built.

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This paper was written with support from the National Research Foundation of Korea.

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Cross-Cultural Studies 2025 KCI Impact Factor : 0.61

A Semiotic Study of the Emotional Relationship Between K-POP Fans and K-POP Culture : Focusing on the Consumption Values of Korean Fans

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* References for papers published after 2025 are currently being built.

Cross-Cultural Studies 2025 KCI Impact Factor : 0.61

A Semiotic Study of the Emotional Relationship Between K-POP Fans and K-POP Culture : Focusing on the Consumption Values of Korean Fans

ABSTRACT

KEYWORDS

Journal Copyright Policy

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