@article{ART003216437},
author={Kim Young},
title={A Comparative Analysis of China and Japan’s Cultural Diplomacy toward Africa: Strategies and Media Discourses},
journal={Cross-Cultural Studies},
issn={1598-0685},
year={2025},
volume={75},
pages={1-35}
TY - JOUR
AU - Kim Young
TI - A Comparative Analysis of China and Japan’s Cultural Diplomacy toward Africa: Strategies and Media Discourses
JO - Cross-Cultural Studies
PY - 2025
VL - 75
IS - null
PB - Center for Cross Culture Studies
SP - 1
EP - 35
SN - 1598-0685
AB - This study compared cultural diplomacy strategies of China and Japan toward Africa, focusing on both governmental policies and media representations between July 2023 and June 2024. China has expanded its influence through state-led initiatives such as the Belt and Road Initiative (BRI), Confucius Institutes, and Luban Workshops, emphasizing educational cooperation and cultural infrastructure development. Conversely, Japan promotes cultural diplomacy through the “Cool Japan” initiative and an “All-Japan” approach, engaging public, private, and academic actors to strengthen mutual understanding and regional development. By analyzing articles from the People’s Daily and the Asahi Shimbun, this research highlights how each country's discourse reflects distinct diplomatic logics: China’s top-down strategic outreach versus Japan’s community-based, soft power-oriented engagement. Findings revealed not only differing conceptions of cultural influence, but also broader implications for East Asian diplomacy in Africa. This comparative analysis offers insights into how cultural diplomacy can shape long-term international partnerships in a multipolar world.
KW - Africa;Cultural Diplomacy;China;Japan;the People’s Daily;the Asahi Shimbun
DO -
UR -
ER -
Kim Young. (2025). A Comparative Analysis of China and Japan’s Cultural Diplomacy toward Africa: Strategies and Media Discourses. Cross-Cultural Studies, 75, 1-35.
Kim Young. 2025, "A Comparative Analysis of China and Japan’s Cultural Diplomacy toward Africa: Strategies and Media Discourses", Cross-Cultural Studies, vol.75, pp.1-35.
Kim Young "A Comparative Analysis of China and Japan’s Cultural Diplomacy toward Africa: Strategies and Media Discourses" Cross-Cultural Studies 75 pp.1-35 (2025) : 1.
Kim Young. A Comparative Analysis of China and Japan’s Cultural Diplomacy toward Africa: Strategies and Media Discourses. 2025; 75 1-35.
Kim Young. "A Comparative Analysis of China and Japan’s Cultural Diplomacy toward Africa: Strategies and Media Discourses" Cross-Cultural Studies 75(2025) : 1-35.
Kim Young. A Comparative Analysis of China and Japan’s Cultural Diplomacy toward Africa: Strategies and Media Discourses. Cross-Cultural Studies, 75, 1-35.
Kim Young. A Comparative Analysis of China and Japan’s Cultural Diplomacy toward Africa: Strategies and Media Discourses. Cross-Cultural Studies. 2025; 75 1-35.
Kim Young. A Comparative Analysis of China and Japan’s Cultural Diplomacy toward Africa: Strategies and Media Discourses. 2025; 75 1-35.
Kim Young. "A Comparative Analysis of China and Japan’s Cultural Diplomacy toward Africa: Strategies and Media Discourses" Cross-Cultural Studies 75(2025) : 1-35.
