Through big data analysis of the ‘Joseonwangjosilok’, this study examines the perception of ginseng amongthe ruling class and its utilization during the Joseon era. It aims to provide foundational data for thedevelopment of ginseng into a high-value cultural commodity. The focus of this research, theJoseonwangjosilok, comprises 1,968 volumes in 948 books, spanning a record of 518 years. Data wascollected through web crawling on the website of the National Institute of Korean History, followed byfrequency analysis of significant words. To assess the interest in ginseng across the reigns of 27 kingsduring the Joseon era, ginseng frequency records were adjusted based on years in power and the number ofarticles, creating an interest index for comparative rankings across reigns. Analysis revealed higher interestin ginseng during the reigns of King Jeongjo and King Yeongjo in the 18th century, King Sunjo in the 19thcentury, King Sejong in the 15th century, King Sukjong in the 17th century, and King Gojong in the 19thcentury. Examining the temporal emergence and changes in ginseng during the Joseon era, general ginsengtypes like insam and sansam had the highest frequency in the 15th century. It appears that Korea adeptlyutilized ceremonial goods in diplomatic relations with China and Japan, meeting the demand for ginsengfrom their royal and aristocratic societies. Processed ginseng varieties such as hongsam and posam, alongwith traded and taxed ginseng, showed peak frequency in the 18th century. This coincided with increasedcultivation, allowing a higher supply and fostering the development of ginseng processing technologies likehongsam.