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@article{ART001412617},
author={Paek Jin Sook},
title={Crisis Management Communication of Political Parties for ‘Media Law’ Based on Benoit’s Image Restoration Theory},
journal={Crisisonomy},
issn={2466-1198},
year={2009},
volume={5},
number={2},
pages={72-82}

TY - JOUR
AU - Paek Jin Sook
TI - Crisis Management Communication of Political Parties for ‘Media Law’ Based on Benoit’s Image Restoration Theory
JO - Crisisonomy
PY - 2009
VL - 5
IS - 2
PB - Crisis and Emergency Management: Theory and Praxis
SP - 72
EP - 82
SN - 2466-1198
AB - The purpose of this research is to show the necessities of more efficient strategy for Crisis management communication messages by analyzing the main communication messages of the political parties such as Grand National Party-Hannara(ruling party), Democratic Party-Minju(opposition party) after implementing Korean new media law. Based on this purpose, I analyzed 132 news articles of Dong-A Ilbo and Hankyurhe, each of which are conservative and progressive. The result of analysis is to show the variable of media is not relevant neither conservative nor progressive but ruling party is playing a leading role in terms of the number of reporting. Ruling party tends to report its opinion through various members of the parties such as Kim Hyung-o, An Sang-soo, Lee Yoon-sung, Park Guen-hye, Lee Sang-duek, Na Kyung-own, etc.. However, the other opposition parties have given their messages through not their member but various persons with influencing powerfor example Lee Hwe-chang, Noh Hwe-chan, etc.. The types of messages from both of parties can be categorized by Reducing offensiveness of event(justification) based on Benoit theory. In comparison of each type of their messages, ‘Reducing offensiveness of event’ is 29.3% and 'Evading responsibility‘ is 15% and lastly ‘Denial’ is 7.1% in Grand National Party(ruling party). On the other hand, ‘Reducing offensiveness of event’ is 30.7% and 'Evading responsibility‘ is 9.3% and lastly ‘Denial’ is 2.9% in Democratic Party(opposition party). Based on responsibility theory, Korean parties tend to be defensive and minimizing their responsibilities by selecting the low level of Crisis management communication message, focused on Reducing offensiveness of event, Evading responsibility and denying their faults. In the conclusion, it is hard to find the parties which take the responsibility for the new media lawand it reflects Korean political situation which can be explained by their ways of dealing it through shifting their responsibility and hurting each others.
KW - crisis management communication;media law;Benoit’s image restoration theory;accomodate strategy;defend strategy;apology
DO -
UR -
ER -

Paek Jin Sook. (2009). Crisis Management Communication of Political Parties for ‘Media Law’ Based on Benoit’s Image Restoration Theory. Crisisonomy, 5(2), 72-82.

Paek Jin Sook. 2009, "Crisis Management Communication of Political Parties for ‘Media Law’ Based on Benoit’s Image Restoration Theory", Crisisonomy, vol.5, no.2 pp.72-82.

Paek Jin Sook "Crisis Management Communication of Political Parties for ‘Media Law’ Based on Benoit’s Image Restoration Theory" Crisisonomy 5.2 pp.72-82 (2009) : 72.

Paek Jin Sook. Crisis Management Communication of Political Parties for ‘Media Law’ Based on Benoit’s Image Restoration Theory. 2009; 5(2), 72-82.

Paek Jin Sook. "Crisis Management Communication of Political Parties for ‘Media Law’ Based on Benoit’s Image Restoration Theory" Crisisonomy 5, no.2 (2009) : 72-82.

Paek Jin Sook. Crisis Management Communication of Political Parties for ‘Media Law’ Based on Benoit’s Image Restoration Theory. Crisisonomy, 5(2), 72-82.

Paek Jin Sook. Crisis Management Communication of Political Parties for ‘Media Law’ Based on Benoit’s Image Restoration Theory. Crisisonomy. 2009; 5(2) 72-82.

Paek Jin Sook. Crisis Management Communication of Political Parties for ‘Media Law’ Based on Benoit’s Image Restoration Theory. 2009; 5(2), 72-82.

Paek Jin Sook. "Crisis Management Communication of Political Parties for ‘Media Law’ Based on Benoit’s Image Restoration Theory" Crisisonomy 5, no.2 (2009) : 72-82.