@article{ART001412623},
author={Yoo Hyun-jung and 윤명진 and 오윤희},
title={The Effects on Consumer’s Purchase Behavior of Foods by Consumer Ombudsman Program: COP},
journal={Crisisonomy},
issn={2466-1198},
year={2009},
volume={5},
number={2},
pages={83-103}
TY - JOUR
AU - Yoo Hyun-jung
AU - 윤명진
AU - 오윤희
TI - The Effects on Consumer’s Purchase Behavior of Foods by Consumer Ombudsman Program: COP
JO - Crisisonomy
PY - 2009
VL - 5
IS - 2
PB - Crisis and Emergency Management: Theory and Praxis
SP - 83
EP - 103
SN - 2466-1198
AB - Consumer has a tendency thinking the experience of anxiety not able to secure psychological safety on foods rather than the hazard information itself of foods as risk. Risk communication has an important role in delivery system in this psychological process.
In the study, we focus on the safety of foods to build a model of risk communication and survey recently popular COPs. Based on the results, we analyze the effects on consumer’s purchase behavior of foods by COP. The survey shows the average men per hour of watching COPs are more than those of watching other programs and also shows consumer is making efforts for not to be behind of others in view of trends and knowledge acquisition. As for assessments, two dimensions surveyed are objectivity and public interest which are above average 3 points therefore we assure COPs are relatively positive perception on consumers. It turns out to be much above 3 points in terms of behavior change, psychology change and anxiety that are factors influencing consumer’s purchase behavior through watching COPs.
Especially, the factor of psychology change is above 4 points, which means watching COPs has considerable impacts in psychology.
KW - consumer safety;consumer relief;risk communication;food safety
DO -
UR -
ER -
Yoo Hyun-jung, 윤명진 and 오윤희. (2009). The Effects on Consumer’s Purchase Behavior of Foods by Consumer Ombudsman Program: COP. Crisisonomy, 5(2), 83-103.
Yoo Hyun-jung, 윤명진 and 오윤희. 2009, "The Effects on Consumer’s Purchase Behavior of Foods by Consumer Ombudsman Program: COP", Crisisonomy, vol.5, no.2 pp.83-103.
Yoo Hyun-jung, 윤명진, 오윤희 "The Effects on Consumer’s Purchase Behavior of Foods by Consumer Ombudsman Program: COP" Crisisonomy 5.2 pp.83-103 (2009) : 83.
Yoo Hyun-jung, 윤명진, 오윤희. The Effects on Consumer’s Purchase Behavior of Foods by Consumer Ombudsman Program: COP. 2009; 5(2), 83-103.
Yoo Hyun-jung, 윤명진 and 오윤희. "The Effects on Consumer’s Purchase Behavior of Foods by Consumer Ombudsman Program: COP" Crisisonomy 5, no.2 (2009) : 83-103.
Yoo Hyun-jung; 윤명진; 오윤희. The Effects on Consumer’s Purchase Behavior of Foods by Consumer Ombudsman Program: COP. Crisisonomy, 5(2), 83-103.
Yoo Hyun-jung; 윤명진; 오윤희. The Effects on Consumer’s Purchase Behavior of Foods by Consumer Ombudsman Program: COP. Crisisonomy. 2009; 5(2) 83-103.
Yoo Hyun-jung, 윤명진, 오윤희. The Effects on Consumer’s Purchase Behavior of Foods by Consumer Ombudsman Program: COP. 2009; 5(2), 83-103.
Yoo Hyun-jung, 윤명진 and 오윤희. "The Effects on Consumer’s Purchase Behavior of Foods by Consumer Ombudsman Program: COP" Crisisonomy 5, no.2 (2009) : 83-103.
