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Risk and Communication: Communication Effects on Social Acceptance of Nuclear Power

  • Crisisonomy
  • Abbr : KRCEM
  • 2011, 7(2), pp.1-22
  • Publisher : Crisis and Emergency Management: Theory and Praxis
  • Research Area : Social Science > Public Policy > Public Policy in general

Dong-Sub Han 1 Kim Hyung-Il 2

1University of Westminster
2한양대학교 대학원

Candidate

ABSTRACT

This study conducts a path analysis using structural equation model to analyze communication effects that technologies accompanied by risk such as nuclear power affect social acceptance. The public tends to judge risk such as nuclear power by information through indirect communication routes such as mass media rather than direct experience. Thus, having an effect on factors of social acceptance such as perceived risk, perceived usefulness, and confidence of related institution might depend on how to communicate. As the final outcome, perceived risk of nuclear power does not huge influence on social acceptance. This is because it intended for the public who were not taken an interest in nuclear power directly. Confidence tends to increase social acceptance that affects perceived usefulness rather than perceived risk. Communication considerably affects confidence and perceived risk, but it does not affect perceived usefulness. In its final analysis, communication about nuclear power has an effect on social acceptance of nuclear power in the manner of increasing confidence and perceived usefulness, decreasing perceived risk.

Citation status

* References for papers published after 2022 are currently being built.

This paper was written with support from the National Research Foundation of Korea.