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A Development of Korean and US University Consumers’ Food Safety Attitude-Behavior Model

  • Crisisonomy
  • Abbr : KRCEM
  • 2012, 8(6), pp.149-169
  • Publisher : Crisis and Emergency Management: Theory and Praxis
  • Research Area : Social Science > Public Policy > Public Policy in general

Yoo, Hyun-jung 1

1충북대학교

Accredited

ABSTRACT

For safer society of food, it needs two food distinct components: safety system and consumers' food safety oriented behavior. In addition, it is essential to comprehend a global standards of food safety and global consumers’ behavioral characteristics because we need to lean to other countries for food as our lack of foods. We surveyed a consumers’ food safety awareness, attitude, and behaviors of food safety in the South Korea and US. We developed a food safety attitude-behavior scales and measured them. Finally, we made a food safety attitude-behavior model by using a structural equation model. The research results are below. First, Korean consumers have high awareness and attitude of food safety, but they have relatively low food safety behaviors. However, US consumers have high food safety behavior as compared with food safety awareness and attitude. It let us know that US consumers practice a food safety behavior more habitually as compared with Korean consumers. Second, US consumers are concerned about hazard factors like as food poisoning bacteria or cancer-causing agent but Korean consumers are concerned about unsafe factors of foods which could be caused from production, manufacturing, retailing them. Confidence for food safety is higher in US as Korea. Third, from the structural equation model findings it was shown that food safety awareness influences attitude and attitude influences behavior. However, the effect from attitude to behavior was not significant directly.

Citation status

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