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Efficient Risk Communication for Overcoming the Food and Drug Safety Problem

  • Crisisonomy
  • Abbr : KRCEM
  • 2013, 9(1), pp.75-90
  • Publisher : Crisis and Emergency Management: Theory and Praxis
  • Research Area : Social Science > Public Policy > Public Policy in general

Lee, Jae Eun 1

1충북대학교

Accredited

ABSTRACT

The purpose of this paper is to suggest some implications for overcoming problems related with food and drugs. For accomplishing the research purpose, in this study risk communication was defined as "continuous process of exchanging ideas for mutual understanding among the stakeholders related with food and drug safety problems". Some implications for efficient risk communication are as follows; First, It is necessary for us to understand the consumer's perception. Second, we have to choose and use the standard terms carefully for sharing the common meaning. Third, mass media should provide the exact information about food and drug safety problems to the public. Fourth, for efficient risk communication, the related public organizations have to provide the understandable information to people sufficiently. Finally, in the field of food and drug, we have to make every efforts to cultivate risk communication specialists.

Citation status

* References for papers published after 2023 are currently being built.