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The Effect of Information Reliability on Safety Behavior among Korean, Chinese and American University Student - Focused on Food Consumption -

  • Crisisonomy
  • Abbr : KRCEM
  • 2013, 9(9), pp.101-120
  • Publisher : Crisis and Emergency Management: Theory and Praxis
  • Research Area : Social Science > Public Policy > Public Policy in general

Yoo, Hyun-jung 1 Song Eugene 1

1충북대학교

Accredited

ABSTRACT

Product information is increasingly professional and complicated because of bio technology development. Consumers' information reliability is major effective factor in a complex market environment when consumer purchases some goods. This study attempted to identify that consumers' information reliability affects food safety behavior directly and indirectly. In addition this research especially focused on analysing the differences for consumers' information reliability and safety behavior among Korea, China and America. The implications based on these results are as follows. Firstly, consumers' information reliability has positive effect on food safety communication reliability but not effect on food display information. Secondly, consumers' information needs positively affect food display information confirmation only in American. Thirdly, Koean consumers' food safety behavior is even more affected by information reliability than Chinese and American. Results showed that consumers' information reliability and safety competency are very important factors of Korean society compared with Chinese and American. Therefore, government should create an atmosphere which offers consumers information rightly through restricting and monitoring the corporation. In addition, food safety education and a wide variety of activities such as publishing food consumption conduct manual should aim to develop consumers competency.

Citation status

* References for papers published after 2022 are currently being built.