Effects of Crisis Responsibility and Crisis Communication Strategies on Acceptance and Public Relationship in Case of Blog Crises (블로그 위기 시 책임성과 위기커뮤니케이션 전략이 수용효과와 공중관계성에 미치는 영향)

정혜승; Yung Wook Kim (김영욱)

Effects of Crisis Responsibility and Crisis Communication Strategies on Acceptance and Public Relationship in Case of Blog Crises

Crisisonomy
Abbr : KRCEM
2013, 9(11), pp.93-114
Publisher : Crisis and Emergency Management: Theory and Praxis
Research Area : Social Science > Public Policy > Public Policy in general

정혜승 ¹, Yung Wook Kim ²

¹에스씨통신
²이화여자대학교

Accredited

ABSTRACT

This study aims to examine to what extent crisis responsibility and crisis communication strategies adopted are accepted by the public when a power blog copes with a crisis and their effects on the public relationship. The experiment scenario took into consideration of the level of crisis responsibility and the type of crisis communication strategies. Blog crises were categorized into high and low responsible crises based on attribution theory and crisis communication strategies included the rebuild, diminish, and deny strategies based on the Situational Crisis Communication Theory(SCCT). The results indicated that crisis types and crisis communication strategies had main effects on the level of acceptance, but the interaction effect was not found. People had favorable attitudes in case of a low responsible crisis and the usage of the rebuild strategies. The interaction effect on the public relationship was found, but the main argument of linking crisis types and crisis communication strategies in the SCCT was not verified. Also the diminish strategy got the lowest score on the acceptance of crisis communication strategies and the public relationship, which is contrary to the SCCT argument. These results implied that the SCCT should take into account other variables when applied in the Korean situation. Theoretical ramifications were discussed based on the results.

KEYWORDS

crisis communication, crisis responsibility, blog crisis

Citation status

* References for papers published after 2023 are currently being built.

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