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An Empirical Analysis of Crisis Management Communication: A Case Study of the Sewol Ferry Disaster

  • Crisisonomy
  • Abbr : KRCEM
  • 2015, 11(2), pp.323-342
  • Publisher : Crisis and Emergency Management: Theory and Praxis
  • Research Area : Social Science > Public Policy > Public Policy in general

강대근 1 Lee, Jae Eun 1

1충북대학교

Accredited

ABSTRACT

The purpose of this study is to analyze and find the relationship between the public acceptance and crisis communication principles, such as rapidity, consistency, openness, sympathy, trust, and fairness. For accomplishing the research goal, we conducted a survey to inhabitants in Sejong city and Cheongju city to obtain information of public perception of the sinking of the Sewol ferry disaster. According to the results of hypothesis test, it's possible for us to put forward evidence to support all hypotheses in this paper. So, we can conclude that the above-mentioned variables, for example, rapidity, consistency, openness, sympathy, trust, and fairness related to the crisis communication have a positive influence to public perception in the crisis situation.

Citation status

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