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A Study on the Process of Naver Portal Regulation Policy Process : With Focus on the Reapproachment to Kingdon’s Multiple Streams Framework Theory

  • Crisisonomy
  • Abbr : KRCEM
  • 2015, 11(5), pp.167-194
  • Publisher : Crisis and Emergency Management: Theory and Praxis
  • Research Area : Social Science > Public Policy > Public Policy in general

LEE DONG KYU 1 김대영 1 김영형 2

1동아대학교
2충남대학교법학전문대학원

Accredited

ABSTRACT

This study analyzed the portal regulation policy procedure to solve the problems that can be caused by the portal that has the overwhelming market share in the domestic portal market like Naver and the 3 bills on the regulation of the portals proposed in August and September 2013 by applying the analysis framework presented through the reapproachment to the MS model presented by Kingdon(2011). This study confirmed the research proposition derived from the reapproachment to the MS model by applying it to actual cases. The results of the analysis are as follows. First, it was confirmed that the policy participants recognized the problems through problem flow indicators, focused events, and reflux and defined the problems based on value, comparison, and category. Second, it was confirmed that the policy community of policy flow and its people chose the portal regulation policy alternatives based on technological practicality, value acceptability, expected future restrictions. It was confirmed that in the window of the problems opened due to problem flow, the political acceptability of alternatives fit together and policy alternatives developed into the decided agenda. Lastly, the activities of the policy entrepreneur in the process of developing into the decided agenda were confirmed.

Citation status

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