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A Exploratory Study on Risk Perception and Communication through Social Media

  • Crisisonomy
  • Abbr : KRCEM
  • 2015, 11(8), pp.93-116
  • Publisher : Crisis and Emergency Management: Theory and Praxis
  • Research Area : Social Science > Public Policy > Public Policy in general

Hyeon-Suk Lyu 1 홍승희 2

1한국행정연구원
2한국전력거래소

Accredited

ABSTRACT

This paper aims to explore if several prominent media theories are appropriate to explain the public’s risk perception and risk communication via social media. It is found that the existing theories, no withstanding their strengths, have failed in one way or the other to provide an integrated framework that is comprehensive in explaining the effect of social media on the public’s risk perception and communication. In this milieu, the paper aspires to bridge the gap in knowledge based on the third person effect theory, the first person effect theory, and the ipresumed media influence model, with a view to providing more comprehensive scholarly lens for explaining the idiosyncrasies of risk perception and communication via social media.

Citation status

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