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@article{ART002040038},
author={Seungho Cho and Jun Soo Hur},
title={Intercultural differences in perceptions of the Tiger Woods Scandal - A Comparative Study between South Korea and the U.S. -},
journal={Crisisonomy},
issn={2466-1198},
year={2015},
volume={11},
number={9},
pages={197-215}

TY - JOUR
AU - Seungho Cho
AU - Jun Soo Hur
TI - Intercultural differences in perceptions of the Tiger Woods Scandal - A Comparative Study between South Korea and the U.S. -
JO - Crisisonomy
PY - 2015
VL - 11
IS - 9
PB - Crisis and Emergency Management: Theory and Praxis
SP - 197
EP - 215
SN - 2466-1198
AB - Reputation is formed by the public, not by an organization or an individual. It is important to understand how people perceive a situation when a celebrity has a crisis, but members of different cultures may have different perceptions of the crisis that may require different types of crisis communication strategies. Cultural differences that led to differing perceptions between people in the U.S. and South Korea one year after the Tiger Woods’ sex scandal were investigated in this study. Results show that people in the two countries saw this crisis differently and that Tiger Woods’ involvement with charitable social activities had an influence on people’s perception about his comeback and endorsements.
KW - scandal;reputation;cultural difference;Tiger Woods;crisis perception
DO -
UR -
ER -

Seungho Cho and Jun Soo Hur. (2015). Intercultural differences in perceptions of the Tiger Woods Scandal - A Comparative Study between South Korea and the U.S. -. Crisisonomy, 11(9), 197-215.

Seungho Cho and Jun Soo Hur. 2015, "Intercultural differences in perceptions of the Tiger Woods Scandal - A Comparative Study between South Korea and the U.S. -", Crisisonomy, vol.11, no.9 pp.197-215.

Seungho Cho, Jun Soo Hur "Intercultural differences in perceptions of the Tiger Woods Scandal - A Comparative Study between South Korea and the U.S. -" Crisisonomy 11.9 pp.197-215 (2015) : 197.

Seungho Cho, Jun Soo Hur. Intercultural differences in perceptions of the Tiger Woods Scandal - A Comparative Study between South Korea and the U.S. -. 2015; 11(9), 197-215.

Seungho Cho and Jun Soo Hur. "Intercultural differences in perceptions of the Tiger Woods Scandal - A Comparative Study between South Korea and the U.S. -" Crisisonomy 11, no.9 (2015) : 197-215.

Seungho Cho; Jun Soo Hur. Intercultural differences in perceptions of the Tiger Woods Scandal - A Comparative Study between South Korea and the U.S. -. Crisisonomy, 11(9), 197-215.

Seungho Cho; Jun Soo Hur. Intercultural differences in perceptions of the Tiger Woods Scandal - A Comparative Study between South Korea and the U.S. -. Crisisonomy. 2015; 11(9) 197-215.

Seungho Cho, Jun Soo Hur. Intercultural differences in perceptions of the Tiger Woods Scandal - A Comparative Study between South Korea and the U.S. -. 2015; 11(9), 197-215.

Seungho Cho and Jun Soo Hur. "Intercultural differences in perceptions of the Tiger Woods Scandal - A Comparative Study between South Korea and the U.S. -" Crisisonomy 11, no.9 (2015) : 197-215.