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The Effects of Concerns on Food Safety and Trust in Label Information on Label Use and Willingness to Pay among Korean Consumers

  • Crisisonomy
  • Abbr : KRCEM
  • 2016, 12(2), pp.167-177
  • Publisher : Crisis and Emergency Management: Theory and Praxis
  • Research Area : Social Science > Public Policy > Public Policy in general

Yoo, Hyun-jung 1

1충북대학교

Accredited

ABSTRACT

This study analyzed the adult section of the 2015 survey data on food consumption patterns collected by the Korea Rural Economic Institute (n=5,121). The major findings are as follows: First, although there was an average level of knowledge on food label overall in the sample, it is found that the group with a higher willingness to pay were more likely to use label information than the group with a lower willingness to pay. Secondly, trust in label information was found to be the most important factor for affecting consumers’ use of label information and willingness to pay. Finally, the level of satisfaction on food policies was negatively associated with their actions to check labels and willingness to pay, which indicates that those who are happy with the government’s food-related policies tend to make no extra efforts for their food purchase decision such as checking label and paying for additional charge.

Citation status

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