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Testing the Acceptance and Diffusion Model of Internet Rumor - Focusing on Helping Motivation for Nuclear Risk Information -

  • Crisisonomy
  • Abbr : KRCEM
  • 2016, 12(9), pp.19-37
  • Publisher : Crisis and Emergency Management: Theory and Praxis
  • Research Area : Social Science > Public Policy > Public Policy in general

Ryu Yeon Jae 1 Seoyong Kim 1

1아주대학교

Accredited

ABSTRACT

This study was conducted to explore a process in which nuclear risk information as a rumor is accepted in the internet and spread to internet users. We assumed that (1) the distrust of government information and the reliability of internet information influence the degree of rumor acceptance, (2) the rumor acceptance affects change of attitude, (3) change of attitude increases the intention of information spread, and (4) the influence on information spread intention is moderated by helping motivation levels (i.e. helping development policies, helping others). Our results confirmed all the assumed propositions are true, which significantly highlight the process of rumor spread. In particular, the motivation of helping development policies should moderate the effect of distrust of government information on information spread intention, and spread intention was moderated by helping motivation among people who trust internet information and change their attitude.

Citation status

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