An Analysis on the Structural Model for Consumer Trust-Anxiety-Competency by Source of Information - Focused on Chemical Household Products - (정보제공원별 소비자의 신뢰-불안-역량에 대한 구조모형 분석- 생활화학가정용품을 중심으로 -)

Kil Hong Kim (김길홍); Yoo  Hyun-jung (유현정); Song Eugene (송유진)

doi:10.14251/crisisonomy.2017.13.3.141

An Analysis on the Structural Model for Consumer Trust-Anxiety-Competency by Source of Information - Focused on Chemical Household Products -

Crisisonomy
Abbr : KRCEM
2017, 13(3), pp.141-158
DOI : 10.14251/crisisonomy.2017.13.3.141
Publisher : Crisis and Emergency Management: Theory and Praxis
Research Area : Social Science > Public Policy > Public Policy in general
Received : March 20, 2017
Accepted : March 26, 2017
Published : March 31, 2017

Kil Hong Kim ¹, Yoo Hyun-jung ¹, Song Eugene ¹

¹충북대학교

Accredited

ABSTRACT

This study examines the impact of consumer trust and knowledge on consumer attitude, anxiety and function, depending on the source of information on risks from chemical household products. The results of the analyses are as follows. First, among the media delivering the risk information on chemical household products, consumer’ trust level was found the highest in expert groups, followed by internet cafe/blogs, presses/broadcasts and government agencies. Second, according to the path coefficients and the regression coefficients between independent and dependent variables of the consumer trust-anxiety-competency model for each of the information sources, only press/broadcast was found to have a significant impact on consumer anxiety among the four sources of risk information on chemical household products. It suggests that there is a need to reduce consumer anxiety and to strengthen consumer competency.

KEYWORDS

information source, consumer trust, consumer knowledge, consumer attitude, consumer function, consumer anxiety

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* References for papers published after 2023 are currently being built.

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An Analysis on the Structural Model for Consumer Trust-Anxiety-Competency by Source of Information - Focused on Chemical Household Products -

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* References for papers published after 2023 are currently being built.

Crisisonomy 2023 KCI Impact Factor : 0.64

An Analysis on the Structural Model for Consumer Trust-Anxiety-Competency by Source of Information - Focused on Chemical Household Products -

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KEYWORDS

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