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@article{ART002272643},
author={Hyun Myung Ki and Donghun Chung},
title={Evaluating Corporate Crisis Communication Strategy: Comparison between Experts and the Public},
journal={Crisisonomy},
issn={2466-1198},
year={2017},
volume={13},
number={9},
pages={153-170},
doi={10.14251/crisisonomy.2017.13.9.153}

TY - JOUR
AU - Hyun Myung Ki
AU - Donghun Chung
TI - Evaluating Corporate Crisis Communication Strategy: Comparison between Experts and the Public
JO - Crisisonomy
PY - 2017
VL - 13
IS - 9
PB - Crisis and Emergency Management: Theory and Praxis
SP - 153
EP - 170
SN - 2466-1198
AB - The goal of this research is to find out whether or not the crisis communication message strategy in other countries can be suitably applied to the current situation in Korea. Based on the review of the applicability, it proposes a new strategy for the Korean cases. The results from a comparative evaluation of the crisis communication message between the professional and public showed that 42% of the ‘accident’-type crises and 37% of the ‘violation’-type crises are missing, which indicates the current message types do not work properly. We propose the five new message strategies such as ‘wish’, ‘mourning’, ‘empathy’, ‘request’, and ‘subject of an apology’. Finally, no significant difference was found on the message evaluation between experts and the public.
KW - crisis management;crisis communication message;crisis type;apology;SCCT;image recovery theory
DO - 10.14251/crisisonomy.2017.13.9.153
ER -

Hyun Myung Ki and Donghun Chung. (2017). Evaluating Corporate Crisis Communication Strategy: Comparison between Experts and the Public. Crisisonomy, 13(9), 153-170.

Hyun Myung Ki and Donghun Chung. 2017, "Evaluating Corporate Crisis Communication Strategy: Comparison between Experts and the Public", Crisisonomy, vol.13, no.9 pp.153-170. Available from: doi:10.14251/crisisonomy.2017.13.9.153

Hyun Myung Ki, Donghun Chung "Evaluating Corporate Crisis Communication Strategy: Comparison between Experts and the Public" Crisisonomy 13.9 pp.153-170 (2017) : 153.

Hyun Myung Ki, Donghun Chung. Evaluating Corporate Crisis Communication Strategy: Comparison between Experts and the Public. 2017; 13(9), 153-170. Available from: doi:10.14251/crisisonomy.2017.13.9.153

Hyun Myung Ki and Donghun Chung. "Evaluating Corporate Crisis Communication Strategy: Comparison between Experts and the Public" Crisisonomy 13, no.9 (2017) : 153-170.doi: 10.14251/crisisonomy.2017.13.9.153

Hyun Myung Ki; Donghun Chung. Evaluating Corporate Crisis Communication Strategy: Comparison between Experts and the Public. Crisisonomy, 13(9), 153-170. doi: 10.14251/crisisonomy.2017.13.9.153

Hyun Myung Ki; Donghun Chung. Evaluating Corporate Crisis Communication Strategy: Comparison between Experts and the Public. Crisisonomy. 2017; 13(9) 153-170. doi: 10.14251/crisisonomy.2017.13.9.153

Hyun Myung Ki, Donghun Chung. Evaluating Corporate Crisis Communication Strategy: Comparison between Experts and the Public. 2017; 13(9), 153-170. Available from: doi:10.14251/crisisonomy.2017.13.9.153

Hyun Myung Ki and Donghun Chung. "Evaluating Corporate Crisis Communication Strategy: Comparison between Experts and the Public" Crisisonomy 13, no.9 (2017) : 153-170.doi: 10.14251/crisisonomy.2017.13.9.153