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The Effects of Consumer Competency on Consumer Anxiety, Consumption Problem Experiences, and Consumption Satisfaction

  • Crisisonomy
  • Abbr : KRCEM
  • 2018, 14(2), pp.123-138
  • DOI : 10.14251/crisisonomy.2018.14.2.123
  • Publisher : Crisis and Emergency Management: Theory and Praxis
  • Research Area : Social Science > Public Policy > Public Policy in general
  • Received : August 2, 2017
  • Accepted : February 22, 2018
  • Published : February 28, 2018

Yoo Hyun-jung 1 Song Eugene 1 A Rum Lee 1

1충북대학교

Accredited

ABSTRACT

Consumers’ rational decisions become pivotal in creating a desirable market and improving consumer welfare. This study aims to (1) examine the level of consumer competency; (2) figure out the differences in the experiences of consumer problems, consumer anxiety, and satisfaction of consumer life according to competency levels; and (3) investigate the effects of consumer competency on their consumption satisfaction. The findings show that consumers’ competency level was below average across the society and that the high competency group was relatively older and highly educated, and earned more income than the low competency group. Consumer competency had significant effects on experiences of consumer problems, consumer anxiety, and consumption satisfaction. Consumer anxiety had positive impacts on satisfaction of consumer life.

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