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A Study on the Web Campaign of Voluntary Civil Political Organization : Focusing the MoveOn.org of the US

  • Civil Society and NGO
  • 2011, 9(1), pp.169~199
  • Publisher : The Third Sector Institute
  • Research Area : Social Science > Social Science in general > Other Social Science in general

Song, Kyongjae 1

1경희대학교

Candidate

ABSTRACT

This study has been prepared to analyze the web-campaign activities of MoveOn.org that had great influence of Obama to win in the presidential election of the US. The study has analyzed the dynamics of the web-campaign activities of MoveOn to took a look at its effect and influence and sought for the Korean implication. As summarizing its conclusion, the MoveOn activity is the web campaign method of voluntary civil political organization that asserted a great power in the US presidential election in 2008. First, this was the creative method by the creativeness of citizens and group cooperation to enable the affordable costs in web campaign with its activities in contribution, voluntary service and others from the preliminary election. And, second, it has the implication in the point that the citizens that had been in passive position began to have participatory point of view as the master of politics and election.

Citation status

* References for papers published after 2024 are currently being built.

This paper was written with support from the National Research Foundation of Korea.