@article{ART003143954},
author={Joo, So-Hyun and Kan, KiHyun and Hong, Minah},
title={The Effects of Social Value Orientation on Prosocial Behavior: Focusing on the Moderating Effect of Social Value Education},
journal={Civil Society and NGO},
issn={1599-8568},
year={2024},
volume={22},
number={2},
pages={119-153}
TY - JOUR
AU - Joo, So-Hyun
AU - Kan, KiHyun
AU - Hong, Minah
TI - The Effects of Social Value Orientation on Prosocial Behavior: Focusing on the Moderating Effect of Social Value Education
JO - Civil Society and NGO
PY - 2024
VL - 22
IS - 2
PB - The Third Sector Institute
SP - 119
EP - 153
SN - 1599-8568
AB - The government, companies, and consumers are increasingly interested in realizing social values. Companies and citizens are actively realizing social values in the form of CSR, CSV, ESG, and social economy. Recently, various special lectures and academy courses have been opened for social value education received in Adulthood. In this context, this study examined the influence of an individual's social value orientation on prosocial behavior. Furthermore, it aimed to examine the indirect effects of social value education such as social economy education and ESG education received after adulthood. To this end, a moderated regression analysis was conducted with 684 survey responses from Seoul citizens. The results of the study showed that, first, social value orientation had a positive (+) effect on prosocial behavior. Second, social value education positively moderated the influence of social value orientation on prosocial behavior. In addition, it was found that when receiving social value education, an individual's social value orientation strengthened prosocial behavior. Based on this, the importance of social values was emphasized and policy and practical measures were suggested, such as establishing institutional devices for promoting social values, providing customized social value education, and encouraging specialized social value education.
KW - Social Value Orientation;Social Value Education;Prosocial Behavior;ESG;Social Economy
DO -
UR -
ER -
Joo, So-Hyun, Kan, KiHyun and Hong, Minah. (2024). The Effects of Social Value Orientation on Prosocial Behavior: Focusing on the Moderating Effect of Social Value Education. Civil Society and NGO, 22(2), 119-153.
Joo, So-Hyun, Kan, KiHyun and Hong, Minah. 2024, "The Effects of Social Value Orientation on Prosocial Behavior: Focusing on the Moderating Effect of Social Value Education", Civil Society and NGO, vol.22, no.2 pp.119-153.
Joo, So-Hyun, Kan, KiHyun, Hong, Minah "The Effects of Social Value Orientation on Prosocial Behavior: Focusing on the Moderating Effect of Social Value Education" Civil Society and NGO 22.2 pp.119-153 (2024) : 119.
Joo, So-Hyun, Kan, KiHyun, Hong, Minah. The Effects of Social Value Orientation on Prosocial Behavior: Focusing on the Moderating Effect of Social Value Education. 2024; 22(2), 119-153.
Joo, So-Hyun, Kan, KiHyun and Hong, Minah. "The Effects of Social Value Orientation on Prosocial Behavior: Focusing on the Moderating Effect of Social Value Education" Civil Society and NGO 22, no.2 (2024) : 119-153.
Joo, So-Hyun; Kan, KiHyun; Hong, Minah. The Effects of Social Value Orientation on Prosocial Behavior: Focusing on the Moderating Effect of Social Value Education. Civil Society and NGO, 22(2), 119-153.
Joo, So-Hyun; Kan, KiHyun; Hong, Minah. The Effects of Social Value Orientation on Prosocial Behavior: Focusing on the Moderating Effect of Social Value Education. Civil Society and NGO. 2024; 22(2) 119-153.
Joo, So-Hyun, Kan, KiHyun, Hong, Minah. The Effects of Social Value Orientation on Prosocial Behavior: Focusing on the Moderating Effect of Social Value Education. 2024; 22(2), 119-153.
Joo, So-Hyun, Kan, KiHyun and Hong, Minah. "The Effects of Social Value Orientation on Prosocial Behavior: Focusing on the Moderating Effect of Social Value Education" Civil Society and NGO 22, no.2 (2024) : 119-153.
