The purpose of this study was to explore self-characteristics that influence self-stigma associated with seeking counseling. The role of self-construal and dysfunctional attitude in the process of self-stigmatization was examined, and whether the change in dysfunctional attitude increases the intention to seek counseling by reducing self-stigma was investigated. In Study 1, with the participation of 209 college students, the relationships among self-construal, dysfunctional attitude, and self-stigma were examined. It showed that a higher level of independent self-construal related to the lower level of self-stigma, whereas there was no significant correlation between relational self-construal and self-stigma. The result also showed that a higher level of dysfunctional attitude(autonomy, sociotropy) related to the higher level of self-stigma. It showed that self-stigma exerted negative influence on the intention to seek counseling. Study 2 explored the strategies for reducing self-stigma. For this purpose, the author developed two dysfunctional attitude treatment conditions, each of which was made to modify the dysfunctional belief in autonomous or sociotropic self and was then compared to the educational treatment with counseling benefits that did not directly handle self. Total 71 subjects participated in the experiment and self-stigma, dysfunctional attitude, and intentions to seek counseling were measured at three times(pre-treatment, post-treatment, and a week following the treatment). The result showed improvement for the three treatment groups after the treatment, whereas there was no difference among the treatment groups, and there was no interaction between time and the groups. However, when the correlation between the change in measurements for different groups was examined, treatments showed a differential tendency. Diminished dysfunctional attitude correlated with decreased self-stigma and decreased self-stigma correlated with increased intention to seek counseling for the two dysfunctional attitude treatment groups. Futhermore, the treatment effect of intention to seek counseling was lasted more on dysfunctional attitude treatment groups than on education group. Lastly, the implications and limitations of this study were discussed with suggestions for further research.