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@article{ART002486235},
author={YOON GYUNG SEON and Lee, Chan Kyu},
title={Diagnosis and Design of Liberal Education in Communication Domain: Focusing on Utilization Method of Metaphors in Speech Education},
journal={The Journal of General Education},
issn={2465-7581},
year={2019},
number={9},
pages={7-36},
doi={10.24173/jge.2019.06.9.1}

TY - JOUR
AU - YOON GYUNG SEON
AU - Lee, Chan Kyu
TI - Diagnosis and Design of Liberal Education in Communication Domain: Focusing on Utilization Method of Metaphors in Speech Education
JO - The Journal of General Education
PY - 2019
VL - null
IS - 9
PB - Da Vinci Mirae Institute of General Education
SP - 7
EP - 36
SN - 2465-7581
AB - This study aims to find a method of specific and practical class operation for composition of speech script in the speech education as a college liberal education. Specifically, it examines whether metaphors can be used as a strategy to achieve the goal of speaker in a speech by using metaphors to express essential content of speech. Metaphor is a way of reasoning whereby a target to explain is understood as a new and unfamiliar target, and a method of more clearly expressing the thought. Furthermore, speech requires a different method of writing script from regular writing methods because speech is a communication activity that has to convey a message targeting audience of various characteristics and achieve the goal of speech in a limited time. Therefore, metaphors can be used as a method in writing a script for speech. This study examined the metaphor usage patterns by targeting 100 lectures in a lecture program, <15 minutes to Change the World>, and checked how metaphors were actually used in actual speeches by linking the structure of regular lectures and positions of using essential metaphors. Furthermore, it is expected that by using the cognitive dissonance concept, if an essential metaphor related to a subject matter is used in the structure and expression of main message, it can become cognitive stimulation that brings out temporary tension in the audience; and if the tension of audience is resolved through explanation based on mapping of the conceptual metaphor, the lecture content will be conveyed interestingly and clearly. It is expected that in future, this study can be used as practical educational content and method for students in the speech education.
KW - metaphor;cognitive dissonance;lecture structure;speaker;listener;speech education
DO - 10.24173/jge.2019.06.9.1
ER -

YOON GYUNG SEON and Lee, Chan Kyu. (2019). Diagnosis and Design of Liberal Education in Communication Domain: Focusing on Utilization Method of Metaphors in Speech Education. The Journal of General Education, 9, 7-36.

YOON GYUNG SEON and Lee, Chan Kyu. 2019, "Diagnosis and Design of Liberal Education in Communication Domain: Focusing on Utilization Method of Metaphors in Speech Education", The Journal of General Education, no.9, pp.7-36. Available from: doi:10.24173/jge.2019.06.9.1

YOON GYUNG SEON, Lee, Chan Kyu "Diagnosis and Design of Liberal Education in Communication Domain: Focusing on Utilization Method of Metaphors in Speech Education" The Journal of General Education 9 pp.7-36 (2019) : 7.

YOON GYUNG SEON, Lee, Chan Kyu. Diagnosis and Design of Liberal Education in Communication Domain: Focusing on Utilization Method of Metaphors in Speech Education. 2019; 9 : 7-36. Available from: doi:10.24173/jge.2019.06.9.1

YOON GYUNG SEON and Lee, Chan Kyu. "Diagnosis and Design of Liberal Education in Communication Domain: Focusing on Utilization Method of Metaphors in Speech Education" The Journal of General Education no.9(2019) : 7-36.doi: 10.24173/jge.2019.06.9.1

YOON GYUNG SEON; Lee, Chan Kyu. Diagnosis and Design of Liberal Education in Communication Domain: Focusing on Utilization Method of Metaphors in Speech Education. The Journal of General Education, 9, 7-36. doi: 10.24173/jge.2019.06.9.1

YOON GYUNG SEON; Lee, Chan Kyu. Diagnosis and Design of Liberal Education in Communication Domain: Focusing on Utilization Method of Metaphors in Speech Education. The Journal of General Education. 2019; 9 7-36. doi: 10.24173/jge.2019.06.9.1

YOON GYUNG SEON, Lee, Chan Kyu. Diagnosis and Design of Liberal Education in Communication Domain: Focusing on Utilization Method of Metaphors in Speech Education. 2019; 9 : 7-36. Available from: doi:10.24173/jge.2019.06.9.1

YOON GYUNG SEON and Lee, Chan Kyu. "Diagnosis and Design of Liberal Education in Communication Domain: Focusing on Utilization Method of Metaphors in Speech Education" The Journal of General Education no.9(2019) : 7-36.doi: 10.24173/jge.2019.06.9.1