@article{ART003231234},
author={Kim, Hae Mi},
title={Audience Awareness in Persuasive Introductions by First-Year University Students},
journal={The Journal of General Education},
issn={2465-7581},
year={2025},
number={32},
pages={285-315},
doi={10.24173/jge.2025.07.31.9}
TY - JOUR
AU - Kim, Hae Mi
TI - Audience Awareness in Persuasive Introductions by First-Year University Students
JO - The Journal of General Education
PY - 2025
VL - null
IS - 32
PB - Da Vinci Mirae Institute of General Education
SP - 285
EP - 315
SN - 2465-7581
AB - This study analyzes how rhetorical strategies of audience awareness are manifested in the introductions of persuasive essays written by first-year university students and explores implications for writing instruction. The data consisted of 19 introductory texts selected from final reports submitted in a mandatory “Writing” course at a mid-sized private university in Gwangju. The analysis was conducted using a combined framework of rhetorical moves proposed by Hayes et al. (1990) and the PAIR strategies refined by Jung & Seo (2009), with coding performed at the sentence level. Results indicate that ‘positioning’ and ‘attracting’ strategies frequently appeared at the beginning of introductions, while ‘informing’ appeared in the middle, and ‘replying’ was commonly found at the end. Notably, texts that employed multiple strategies in combination tended to show enhanced persuasive effect. These findings highlight the rhetorical structure-building function of audience-awareness strategies and underscore the need for strategic, self-reflective writing instruction in higher education contexts.
KW - Persuasive Writing;Audience Awareness Strategies;Rhetorical Moves;PAIR Strategy;Writing Instruction
DO - 10.24173/jge.2025.07.31.9
ER -
Kim, Hae Mi. (2025). Audience Awareness in Persuasive Introductions by First-Year University Students. The Journal of General Education, 32, 285-315.
Kim, Hae Mi. 2025, "Audience Awareness in Persuasive Introductions by First-Year University Students", The Journal of General Education, no.32, pp.285-315. Available from: doi:10.24173/jge.2025.07.31.9
Kim, Hae Mi "Audience Awareness in Persuasive Introductions by First-Year University Students" The Journal of General Education 32 pp.285-315 (2025) : 285.
Kim, Hae Mi. Audience Awareness in Persuasive Introductions by First-Year University Students. 2025; 32 : 285-315. Available from: doi:10.24173/jge.2025.07.31.9
Kim, Hae Mi. "Audience Awareness in Persuasive Introductions by First-Year University Students" The Journal of General Education no.32(2025) : 285-315.doi: 10.24173/jge.2025.07.31.9
Kim, Hae Mi. Audience Awareness in Persuasive Introductions by First-Year University Students. The Journal of General Education, 32, 285-315. doi: 10.24173/jge.2025.07.31.9
Kim, Hae Mi. Audience Awareness in Persuasive Introductions by First-Year University Students. The Journal of General Education. 2025; 32 285-315. doi: 10.24173/jge.2025.07.31.9
Kim, Hae Mi. Audience Awareness in Persuasive Introductions by First-Year University Students. 2025; 32 : 285-315. Available from: doi:10.24173/jge.2025.07.31.9
Kim, Hae Mi. "Audience Awareness in Persuasive Introductions by First-Year University Students" The Journal of General Education no.32(2025) : 285-315.doi: 10.24173/jge.2025.07.31.9
