@article{ART003008876},
author={Yu Inhyeok},
title={Narratives of human management and emotional capitalism represented in Korean Platform Storytelling},
journal={탈경계인문학Trans-Humanities},
issn={2092-6081},
year={2023},
volume={16},
number={2},
pages={29-58},
doi={10.22901/trans.2023.16.2.29}
TY - JOUR
AU - Yu Inhyeok
TI - Narratives of human management and emotional capitalism represented in Korean Platform Storytelling
JO - 탈경계인문학Trans-Humanities
PY - 2023
VL - 16
IS - 2
PB - Ewha Institute for the Humanities: EIH
SP - 29
EP - 58
SN - 2092-6081
AB - This article is a study analyzing the sociocultural meaning of the ‘manager narrative’, which is currently popular in platform storytelling such as web novels and webtoons. By analyzing manager narratives, I reconstructed the context in which current capitalism utilizes human mentality.
The main body of this article consists of two chapters. In chapter 2, this article examined the characteristics of the manager narrative. It especially straightens that these narratives reflect ‘emotional capitalism’, which uses human emotions as a resource for economics.
In chapter 3, this article scrutinized the way management behavior was expressed as a positive and enjoyable experience. In other words, actions of management were directed through the mechanics of ‘gamification’, thereby transforming hard labor into positive pleasure.
Ultimately, this article sought to demonstrate that manager narratives exemplify new strategies and forms of subjectivity in capitalism. The manager narrative presents a protagonist who can ultimately expand their capabilities by caring for and nurturing others. Here we can see a new capitalist strategy that calls for strengthening, rather than sacrificing humanity.
KW - manager narrative;webtoon;webnovel;storytelling platform;“Omniscient Reader's Viewpoint”;“The S-Classes That I Raised”;“Regressor Instruction Manual”;emotional capitalism;narrative gamification;narrative of human resource management.
DO - 10.22901/trans.2023.16.2.29
ER -
Yu Inhyeok. (2023). Narratives of human management and emotional capitalism represented in Korean Platform Storytelling. 탈경계인문학Trans-Humanities, 16(2), 29-58.
Yu Inhyeok. 2023, "Narratives of human management and emotional capitalism represented in Korean Platform Storytelling", 탈경계인문학Trans-Humanities, vol.16, no.2 pp.29-58. Available from: doi:10.22901/trans.2023.16.2.29
Yu Inhyeok "Narratives of human management and emotional capitalism represented in Korean Platform Storytelling" 탈경계인문학Trans-Humanities 16.2 pp.29-58 (2023) : 29.
Yu Inhyeok. Narratives of human management and emotional capitalism represented in Korean Platform Storytelling. 2023; 16(2), 29-58. Available from: doi:10.22901/trans.2023.16.2.29
Yu Inhyeok. "Narratives of human management and emotional capitalism represented in Korean Platform Storytelling" 탈경계인문학Trans-Humanities 16, no.2 (2023) : 29-58.doi: 10.22901/trans.2023.16.2.29
Yu Inhyeok. Narratives of human management and emotional capitalism represented in Korean Platform Storytelling. 탈경계인문학Trans-Humanities, 16(2), 29-58. doi: 10.22901/trans.2023.16.2.29
Yu Inhyeok. Narratives of human management and emotional capitalism represented in Korean Platform Storytelling. 탈경계인문학Trans-Humanities. 2023; 16(2) 29-58. doi: 10.22901/trans.2023.16.2.29
Yu Inhyeok. Narratives of human management and emotional capitalism represented in Korean Platform Storytelling. 2023; 16(2), 29-58. Available from: doi:10.22901/trans.2023.16.2.29
Yu Inhyeok. "Narratives of human management and emotional capitalism represented in Korean Platform Storytelling" 탈경계인문학Trans-Humanities 16, no.2 (2023) : 29-58.doi: 10.22901/trans.2023.16.2.29
