@article{ART002530524},
author={Kiil Kim},
title={A Study about French Wine and the Beaujolais Nouveau Festival},
journal={Journal of Humanities},
issn={1598-8457},
year={2019},
number={75},
pages={77-104},
doi={10.31310/HUM.075.03}
TY - JOUR
AU - Kiil Kim
TI - A Study about French Wine and the Beaujolais Nouveau Festival
JO - Journal of Humanities
PY - 2019
VL - null
IS - 75
PB - Institute for Humanities
SP - 77
EP - 104
SN - 1598-8457
AB - Wine is originated from Dionysus, the Greek god of fruitfulness, vegetation, grape-harvest and wine-making. Wine, having been grown around the world for a long time, has developed into different kinds of wine depending on the regions of production. Beaujolais Nouveau is the main destination of wine produced in Beaujolais, a region of Bourgogne province that is a strong competitor with wine produced in France’s Bordeaux province. Beaujolais Nouveau is delivered every year to wine lovers around the world at midnight on the third Thursday of November. This is the signal for the Beaujolais Nouveau Festival. Using the Beaujolais Nouveau Festival as a marketing tool, it became an opportunity to promote French wine around the world, and today it has become a hot tourist attraction for the French industry. Experts of French wine culture have spared no effort to bring down the maximum wine flavor with limited ingredients of high-quality grapes, thereby earning the French wine the best taste and quality recognition. The Beaujolais Nouveau Festival is centered on wine in this Beaujolais region. The Beaujolais Nouveau Festival, established as a top wine festival, preserves tradition, promotes the harmony among the local residents, promotes French and French wine, and contributes to job creation and economic development, while making its mark as a world-class folk festival today. Success factors for the Beaujolais Nouveau Festival include the reputation of the wellestablished French-style infrastructure for the festival and the enormous scale and efficient operation. However, it is regrettable that today’s Beaujolais Nouveau Festival is gradually on the decline due to its strong emphasis on marketing. In any case, at the governance level, we also need to benchmark the Beaujolais Nouveau Festival to adapt it to our environment so that Korea can promote its local agricultural products to the outside world and create and expand the wealth of regional economy.
KW - French wine;Festival;Le Beaujolais Nouveau;Bourgogne;Georges Duboeuf
DO - 10.31310/HUM.075.03
ER -
Kiil Kim. (2019). A Study about French Wine and the Beaujolais Nouveau Festival. Journal of Humanities, 75, 77-104.
Kiil Kim. 2019, "A Study about French Wine and the Beaujolais Nouveau Festival", Journal of Humanities, no.75, pp.77-104. Available from: doi:10.31310/HUM.075.03
Kiil Kim "A Study about French Wine and the Beaujolais Nouveau Festival" Journal of Humanities 75 pp.77-104 (2019) : 77.
Kiil Kim. A Study about French Wine and the Beaujolais Nouveau Festival. 2019; 75 : 77-104. Available from: doi:10.31310/HUM.075.03
Kiil Kim. "A Study about French Wine and the Beaujolais Nouveau Festival" Journal of Humanities no.75(2019) : 77-104.doi: 10.31310/HUM.075.03
Kiil Kim. A Study about French Wine and the Beaujolais Nouveau Festival. Journal of Humanities, 75, 77-104. doi: 10.31310/HUM.075.03
Kiil Kim. A Study about French Wine and the Beaujolais Nouveau Festival. Journal of Humanities. 2019; 75 77-104. doi: 10.31310/HUM.075.03
Kiil Kim. A Study about French Wine and the Beaujolais Nouveau Festival. 2019; 75 : 77-104. Available from: doi:10.31310/HUM.075.03
Kiil Kim. "A Study about French Wine and the Beaujolais Nouveau Festival" Journal of Humanities no.75(2019) : 77-104.doi: 10.31310/HUM.075.03
