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Predicting the Volume of News Coverage of Corporate Negative Issues through the Convergence of Formal and Informal Social Records

  • Journal of Korean Society of Archives and Records Management
  • Abbr : JRMASK
  • 2026, 26(3), pp.159~180
  • DOI : 10.14404/JKSARM.2026.26.3.159
  • Publisher : Korean Society of Archives and Records Management
  • Research Area : Interdisciplinary Studies > Library and Information Science > Archival Studies / Conservation
  • Received : July 13, 2026
  • Accepted : August 18, 2026
  • Published : August 31, 2026

한능우 1 김태리 2 박준혁 3

1스피치로그 대표
2스피치로그 선임연구원
3스피치로그 책임연구원

Accredited

ABSTRACT

This study aims to redefine news—as an official record—and Twitter (now X)—as an informal record—under the shared category of “social record” and verify whether the future can be predicted through records by fusing the two sources to forecast the volume of future news coverage of corporate negative issues already under active reporting. A corpus of 201,811 news articles and 69,490 tweets about 118 companies, spanning May 2024 to October 2025, was analyzed. Negative issues were classified into 14 risk categories, and five contextual features—including responsible party and severity—were extracted using a large language model. An official records model utilizing news data alone was compared against a fusion model incorporating Twitter data, with Twitter’s incremental contribution assessed using a company-level block bootstrap test. News alone reduced prediction error by 24.8% over a simple baseline, and adding Twitter yielded a further significant gain of about 1.4% in relative sMAPE, concentrated in areas rarely covered by the news, such as operational issues and customer complaints, where Twitter filled the gaps of the formal record. Defining “archival silence” as observable gaps in press coverage, the study shows that such gaps can serve as a predictive resource. Although limited to companies with active news coverage, this approach could, with broader samples, help identify poorly documented areas and inform priorities for social documentation and digital preservation.

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