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A Study on Purchasing Model of Internet Shopping Mall

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2005, 10(2), pp.199-204
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

Lee, Sungjin 1

1오산대학

Candidate

ABSTRACT

Despite the growth of research interest into electronic commerce, there is still little information available on the ways in which an electronic commerce can be successfully developed. This study reports a set of success factors for electronic commerce, specifically some important implications for managers of internet shopping mall area in Korea. In this study it is found that trust on shopping mall and delivery are very important to increase purchase intention of customer. In addition, the result of this study shows that price and ease of use and loading time and error tolerance are very important to increase purchase intention.

Citation status

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