@article{ART000978040},
author={전태석},
title={Study of Overseas Market Orientation and Business Performance in “Feel Korea” Industry},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2005},
volume={10},
number={6},
pages={321-336}
TY - JOUR
AU - 전태석
TI - Study of Overseas Market Orientation and Business Performance in “Feel Korea” Industry
JO - Journal of The Korea Society of Computer and Information
PY - 2005
VL - 10
IS - 6
PB - The Korean Society Of Computer And Information
SP - 321
EP - 336
SN - 1598-849X
AB - The objective of this paper is to verify, based on the Jaworski & Kohli‘s previous study (1993), relationships among top management factor, interdepartmental cooperation, intra-organizational properties, marketing capability, environmental factor, and export performance as factors for enhancement of export marketing as pursued by Korean media production enterprises which target overseas market centered on the “‘Feel Korea” trend which is recently gaining popularity in Asian economies. This study based its theoretical framework on previous studies on market orientation. For day analysis, this study surveyed a total of 306 employees in 36 media & contents enterprises including KBS, MBC, SBS, etc. Of them, 106 subjects who were primarily engaged in marketing were utilized for final analysis. Based on the previous studies for each variables, a theoretical study model was developed. As a result, the study result was found to be consistent with the previous ones on market orientation by Jaworski & Kohli (1993).
KW - Market Orientation/ Drama/ Feel Korea/ Export performance
DO -
UR -
ER -
전태석. (2005). Study of Overseas Market Orientation and Business Performance in “Feel Korea” Industry. Journal of The Korea Society of Computer and Information, 10(6), 321-336.
전태석. 2005, "Study of Overseas Market Orientation and Business Performance in “Feel Korea” Industry", Journal of The Korea Society of Computer and Information, vol.10, no.6 pp.321-336.
전태석 "Study of Overseas Market Orientation and Business Performance in “Feel Korea” Industry" Journal of The Korea Society of Computer and Information 10.6 pp.321-336 (2005) : 321.
전태석. Study of Overseas Market Orientation and Business Performance in “Feel Korea” Industry. 2005; 10(6), 321-336.
전태석. "Study of Overseas Market Orientation and Business Performance in “Feel Korea” Industry" Journal of The Korea Society of Computer and Information 10, no.6 (2005) : 321-336.
전태석. Study of Overseas Market Orientation and Business Performance in “Feel Korea” Industry. Journal of The Korea Society of Computer and Information, 10(6), 321-336.
전태석. Study of Overseas Market Orientation and Business Performance in “Feel Korea” Industry. Journal of The Korea Society of Computer and Information. 2005; 10(6) 321-336.
전태석. Study of Overseas Market Orientation and Business Performance in “Feel Korea” Industry. 2005; 10(6), 321-336.
전태석. "Study of Overseas Market Orientation and Business Performance in “Feel Korea” Industry" Journal of The Korea Society of Computer and Information 10, no.6 (2005) : 321-336.
