@article{ART001050388},
author={이근영},
title={A Study on the Overseas Marketing Research},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2007},
volume={12},
number={1},
pages={201-206}
TY - JOUR
AU - 이근영
TI - A Study on the Overseas Marketing Research
JO - Journal of The Korea Society of Computer and Information
PY - 2007
VL - 12
IS - 1
PB - The Korean Society Of Computer And Information
SP - 201
EP - 206
SN - 1598-849X
AB - The objective of this study is to interpret that at international business management, overseas marketing research is very important to enter the new market as well as competitive market in the wold. There are many distinct components of the environment which can affect the exporting company, so the exporting company must to find the opportunities and threats in foreign market after it researches the firms export potential for successful or survival themselves. Often the export marketing research is a more difficult and complex task than the domestic marketing research. As international marketing activities for exporting company, an investigator has to get abilities for understanding regional culture and to analyze the data for investigation and findings as skeptical mind.
KW - Export Potential(수출잠재력);Economy of Scale(규모의 경제);Information and Materials(정보와 자료);Per Capita(1인당국민소득).
DO -
UR -
ER -
이근영. (2007). A Study on the Overseas Marketing Research. Journal of The Korea Society of Computer and Information, 12(1), 201-206.
이근영. 2007, "A Study on the Overseas Marketing Research", Journal of The Korea Society of Computer and Information, vol.12, no.1 pp.201-206.
이근영 "A Study on the Overseas Marketing Research" Journal of The Korea Society of Computer and Information 12.1 pp.201-206 (2007) : 201.
이근영. A Study on the Overseas Marketing Research. 2007; 12(1), 201-206.
이근영. "A Study on the Overseas Marketing Research" Journal of The Korea Society of Computer and Information 12, no.1 (2007) : 201-206.
이근영. A Study on the Overseas Marketing Research. Journal of The Korea Society of Computer and Information, 12(1), 201-206.
이근영. A Study on the Overseas Marketing Research. Journal of The Korea Society of Computer and Information. 2007; 12(1) 201-206.
이근영. A Study on the Overseas Marketing Research. 2007; 12(1), 201-206.
이근영. "A Study on the Overseas Marketing Research" Journal of The Korea Society of Computer and Information 12, no.1 (2007) : 201-206.
