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A Study on the Overseas Marketing Research

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2007, 12(1), pp.201-206
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

이근영 1

1경원대학교

Accredited

ABSTRACT

The objective of this study is to interpret that at international business management, overseas marketing research is very important to enter the new market as well as competitive market in the wold. There are many distinct components of the environment which can affect the exporting company, so the exporting company must to find the opportunities and threats in foreign market after it researches the firms export potential for successful or survival themselves. Often the export marketing research is a more difficult and complex task than the domestic marketing research. As international marketing activities for exporting company, an investigator has to get abilities for understanding regional culture and to analyze the data for investigation and findings as skeptical mind.

Citation status

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