A Study on the Performance in Internet Shopping (인터넷 쇼핑몰의 성과모형에 관한 연구)

Lee,Chan (이찬)

A Study on the Performance in Internet Shopping

Journal of The Korea Society of Computer and Information
Abbr : JKSCI
2007, 12(2), pp.281-290
Publisher : The Korean Society Of Computer And Information
Research Area : Engineering > Computer Science

Lee,Chan ¹

¹충청대학

Accredited

ABSTRACT

Success in internet shopping is determined in partly by whether consumers trust sellers and products. This paper describes an integrated model for investigating the three main antecedent influence on consumer trust and the effect of trust on re-purchasing. The model was estimated with data from 247 consumers in internet shopping. The results revealed that price competitiveness, product difference, after services, and qualities of web-design were related with consumer trust. Also, the effect of trust on re-purchasing was observed.

KEYWORDS

인터넷 쇼핑몰(Internet Shopping), 성과(Performance), 신뢰(Trust), 재구매(re-purchasing)

Citation status

* References for papers published after 2023 are currently being built.

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