KJCKorea
Journal Central

@article{ART001081066},
author={Han-Ju Yoo and CHOI IN SOO},
title={Designing OLAP Cube Structures for Market Basket Analysis},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2007},
volume={12},
number={4},
pages={179-190}

TY - JOUR
AU - Han-Ju Yoo
AU - CHOI IN SOO
TI - Designing OLAP Cube Structures for Market Basket Analysis
JO - Journal of The Korea Society of Computer and Information
PY - 2007
VL - 12
IS - 4
PB - The Korean Society Of Computer And Information
SP - 179
EP - 190
SN - 1598-849X
AB - Every purchase a customer makes builds patterns about how products are purchased together. The process of finding these patterns, called market basket analysis, is composed of two steps in the Microsoft Association Algorithm. The first step is to find frequent item-sets. The second step which requires much less time than the first step does is to generate association rules based on frequent item-sets. Even though the first step, finding frequent item-sets, is the core part of market basket analysis, when applied to Online Analytical Processing(OLAP) cubes it always raises several points such as longitudinal analysis becomes impossible and many unpractical transactions are built up. In this paper, a new OLAP cube structures designing method which makes longitudinal analysis be possible and also makes only real customers' purchase patterns be identified is proposed for market basket analysis.
KW - 장바구니 분석(Market Basket Analysis);빈발항목집합(Frequent Item-sets);큐브구조 (Cube Structures);추적분석(Longitudinal Analysis)
DO -
UR -
ER -

Han-Ju Yoo and CHOI IN SOO. (2007). Designing OLAP Cube Structures for Market Basket Analysis. Journal of The Korea Society of Computer and Information, 12(4), 179-190.

Han-Ju Yoo and CHOI IN SOO. 2007, "Designing OLAP Cube Structures for Market Basket Analysis", Journal of The Korea Society of Computer and Information, vol.12, no.4 pp.179-190.

Han-Ju Yoo, CHOI IN SOO "Designing OLAP Cube Structures for Market Basket Analysis" Journal of The Korea Society of Computer and Information 12.4 pp.179-190 (2007) : 179.

Han-Ju Yoo, CHOI IN SOO. Designing OLAP Cube Structures for Market Basket Analysis. 2007; 12(4), 179-190.

Han-Ju Yoo and CHOI IN SOO. "Designing OLAP Cube Structures for Market Basket Analysis" Journal of The Korea Society of Computer and Information 12, no.4 (2007) : 179-190.

Han-Ju Yoo; CHOI IN SOO. Designing OLAP Cube Structures for Market Basket Analysis. Journal of The Korea Society of Computer and Information, 12(4), 179-190.

Han-Ju Yoo; CHOI IN SOO. Designing OLAP Cube Structures for Market Basket Analysis. Journal of The Korea Society of Computer and Information. 2007; 12(4) 179-190.

Han-Ju Yoo, CHOI IN SOO. Designing OLAP Cube Structures for Market Basket Analysis. 2007; 12(4), 179-190.

Han-Ju Yoo and CHOI IN SOO. "Designing OLAP Cube Structures for Market Basket Analysis" Journal of The Korea Society of Computer and Information 12, no.4 (2007) : 179-190.