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@article{ART001175939},
author={김갑식 and Lee,Kwang-Jae},
title={The Enhancement of Customer Royalty through Website Design},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2005},
volume={10},
number={5},
pages={289-298}

TY - JOUR
AU - 김갑식
AU - Lee,Kwang-Jae
TI - The Enhancement of Customer Royalty through Website Design
JO - Journal of The Korea Society of Computer and Information
PY - 2005
VL - 10
IS - 5
PB - The Korean Society Of Computer And Information
SP - 289
EP - 298
SN - 1598-849X
AB - Recently, e-Biz Companies are paying attention to e-CRM in an effort to utilize meaningful customers' information obtained using their websites. e-Biz companies try to increase the profit by collecting customers' data, serving customers better through interactive communications and differentiating customers' management using their websites. Although it is found that corporates' websites play a critical role in e-CRM, only a few researches have been conducted related to the effective website design. In this study, desirable website design factors were identified through literature review, and an empirical study was conducted to identify how these factors are related to customer's loyalty measured via customer's intention for continuous use and recommendation the website to others. Also this study was designed to suggest a benchmark for the companies which plan to build a website for e-CRM in the future.
KW - websites;communications;customer's loyalty;benchmark
DO -
UR -
ER -

김갑식 and Lee,Kwang-Jae. (2005). The Enhancement of Customer Royalty through Website Design. Journal of The Korea Society of Computer and Information, 10(5), 289-298.

김갑식 and Lee,Kwang-Jae. 2005, "The Enhancement of Customer Royalty through Website Design", Journal of The Korea Society of Computer and Information, vol.10, no.5 pp.289-298.

김갑식, Lee,Kwang-Jae "The Enhancement of Customer Royalty through Website Design" Journal of The Korea Society of Computer and Information 10.5 pp.289-298 (2005) : 289.

김갑식, Lee,Kwang-Jae. The Enhancement of Customer Royalty through Website Design. 2005; 10(5), 289-298.

김갑식 and Lee,Kwang-Jae. "The Enhancement of Customer Royalty through Website Design" Journal of The Korea Society of Computer and Information 10, no.5 (2005) : 289-298.

김갑식; Lee,Kwang-Jae. The Enhancement of Customer Royalty through Website Design. Journal of The Korea Society of Computer and Information, 10(5), 289-298.

김갑식; Lee,Kwang-Jae. The Enhancement of Customer Royalty through Website Design. Journal of The Korea Society of Computer and Information. 2005; 10(5) 289-298.

김갑식, Lee,Kwang-Jae. The Enhancement of Customer Royalty through Website Design. 2005; 10(5), 289-298.

김갑식 and Lee,Kwang-Jae. "The Enhancement of Customer Royalty through Website Design" Journal of The Korea Society of Computer and Information 10, no.5 (2005) : 289-298.