KJCKorea
Journal Central

@article{ART001202216},
author={한대희 and 최용정},
title={An Empirical Study on Evaluation for Service Quality in the Fast-Food Shops},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2007},
volume={12},
number={5},
pages={263-272}

TY - JOUR
AU - 한대희
AU - 최용정
TI - An Empirical Study on Evaluation for Service Quality in the Fast-Food Shops
JO - Journal of The Korea Society of Computer and Information
PY - 2007
VL - 12
IS - 5
PB - The Korean Society Of Computer And Information
SP - 263
EP - 272
SN - 1598-849X
AB - With the service industry booming across the world in the 21st century, Korea has been transformed from a manufacturing economy to a service-oriented one. Therefore, the role of service quality has become critical to the success of organizations. Based on the five dimensions (tangibles, reliability, responsiveness, assurance and empathy) of Parasuraman, Zeithaml and Berry(PZB)'s SERVQUAL model, this study is tried to investigate the relationship between the service quality and customer satisfaction in the Fast-food service industry and analyse the impact of customer satisfaction on the customer's behavior after purchasing. Furthermore, a purpose of this study will help Fast-food industry to detect companies' improvement points(a reform measure) of service quality's factors that have an effect on customer satisfaction in Fast-food service industry.
KW - SERVQUAL
DO -
UR -
ER -

한대희 and 최용정. (2007). An Empirical Study on Evaluation for Service Quality in the Fast-Food Shops. Journal of The Korea Society of Computer and Information, 12(5), 263-272.

한대희 and 최용정. 2007, "An Empirical Study on Evaluation for Service Quality in the Fast-Food Shops", Journal of The Korea Society of Computer and Information, vol.12, no.5 pp.263-272.

한대희, 최용정 "An Empirical Study on Evaluation for Service Quality in the Fast-Food Shops" Journal of The Korea Society of Computer and Information 12.5 pp.263-272 (2007) : 263.

한대희, 최용정. An Empirical Study on Evaluation for Service Quality in the Fast-Food Shops. 2007; 12(5), 263-272.

한대희 and 최용정. "An Empirical Study on Evaluation for Service Quality in the Fast-Food Shops" Journal of The Korea Society of Computer and Information 12, no.5 (2007) : 263-272.

한대희; 최용정. An Empirical Study on Evaluation for Service Quality in the Fast-Food Shops. Journal of The Korea Society of Computer and Information, 12(5), 263-272.

한대희; 최용정. An Empirical Study on Evaluation for Service Quality in the Fast-Food Shops. Journal of The Korea Society of Computer and Information. 2007; 12(5) 263-272.

한대희, 최용정. An Empirical Study on Evaluation for Service Quality in the Fast-Food Shops. 2007; 12(5), 263-272.

한대희 and 최용정. "An Empirical Study on Evaluation for Service Quality in the Fast-Food Shops" Journal of The Korea Society of Computer and Information 12, no.5 (2007) : 263-272.