KJCKorea
Journal Central

@article{ART001219185},
author={Han Kwang Rok and 조상연 and 김광렬},
title={A RFID Contents Middleware for Intelligent Outdoor Advertising System},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2007},
volume={12},
number={6},
pages={77-88}

TY - JOUR
AU - Han Kwang Rok
AU - 조상연
AU - 김광렬
TI - A RFID Contents Middleware for Intelligent Outdoor Advertising System
JO - Journal of The Korea Society of Computer and Information
PY - 2007
VL - 12
IS - 6
PB - The Korean Society Of Computer And Information
SP - 77
EP - 88
SN - 1598-849X
AB - This paper sets a goal at developing an intelligent advertising system that displays only an advertisement in which interests passers by collecting their RFID information and analysing it in order to improve the defect of outdoor advertising boards which unilaterally advertise regardless of people's interest. For this purpose, we propose a RFID contents middleware which generates a meaningful event and streams an advertising content corresponding with the passers' interest after filtering and analysing the recognized RFID data. We implemented the RFID middleware with Sun Java RFID software and made an experiment by designing a RFID emulator. As a result of the experiment. we found that this system displays the advertisement according to the passers' information.
KW - RFID;advertising system;streaming;Middleware;Sun Java RFID software and emulator.
DO -
UR -
ER -

Han Kwang Rok, 조상연 and 김광렬. (2007). A RFID Contents Middleware for Intelligent Outdoor Advertising System. Journal of The Korea Society of Computer and Information, 12(6), 77-88.

Han Kwang Rok, 조상연 and 김광렬. 2007, "A RFID Contents Middleware for Intelligent Outdoor Advertising System", Journal of The Korea Society of Computer and Information, vol.12, no.6 pp.77-88.

Han Kwang Rok, 조상연, 김광렬 "A RFID Contents Middleware for Intelligent Outdoor Advertising System" Journal of The Korea Society of Computer and Information 12.6 pp.77-88 (2007) : 77.

Han Kwang Rok, 조상연, 김광렬. A RFID Contents Middleware for Intelligent Outdoor Advertising System. 2007; 12(6), 77-88.

Han Kwang Rok, 조상연 and 김광렬. "A RFID Contents Middleware for Intelligent Outdoor Advertising System" Journal of The Korea Society of Computer and Information 12, no.6 (2007) : 77-88.

Han Kwang Rok; 조상연; 김광렬. A RFID Contents Middleware for Intelligent Outdoor Advertising System. Journal of The Korea Society of Computer and Information, 12(6), 77-88.

Han Kwang Rok; 조상연; 김광렬. A RFID Contents Middleware for Intelligent Outdoor Advertising System. Journal of The Korea Society of Computer and Information. 2007; 12(6) 77-88.

Han Kwang Rok, 조상연, 김광렬. A RFID Contents Middleware for Intelligent Outdoor Advertising System. 2007; 12(6), 77-88.

Han Kwang Rok, 조상연 and 김광렬. "A RFID Contents Middleware for Intelligent Outdoor Advertising System" Journal of The Korea Society of Computer and Information 12, no.6 (2007) : 77-88.