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The Study on the Relationship of Logistics Service Quality, Relationship Orientation, and Customer Satisfaction for the Repurchase Intention in On-Line Shopping Mall

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2008, 13(2), pp.251-258
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

김도관 1 IL RYU 2

1원광대학교
2순천대학교

Accredited

ABSTRACT

The purpose of this study is to examine the structural relationship among logistics service quality, relationship-orientation for on-line shopping malls, customer satisfaction and repurchase intention in on-line shopping malls. Based on extensive review of relevant literature, nine components of logistics service quality and six components of relationship orientation are introduced in this study. And a conceptual model is developed and four research hypotheses are empirically examined using structural equation modeling. The findings indicate that logistics service quality is positively and significantly associated with customer satisfaction, and relationship- orientation is the antecedent variable of repurchase intention in the on-line shopping mall. In conclusion, it is revealed that logistics service quality and relationship-orientation play a major role in the success of on-line shopping mall.

Citation status

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