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@article{ART001307928},
author={양승규 and 박성원 and Choong Cheang Lee},
title={Factors Affecting the Continuous Use of Mobile Music Contents},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2008},
volume={13},
number={7},
pages={291-305}

TY - JOUR
AU - 양승규
AU - 박성원
AU - Choong Cheang Lee
TI - Factors Affecting the Continuous Use of Mobile Music Contents
JO - Journal of The Korea Society of Computer and Information
PY - 2008
VL - 13
IS - 7
PB - The Korean Society Of Computer And Information
SP - 291
EP - 305
SN - 1598-849X
AB - Previous study about Mobile Music Contents was mainly focused on Industry factors & enterprise factors like Technology. This study is not only focused on Technology factors, but also Customer & System factors like TAM of original. and also, this study first tried to find the Mobile Internet medium's customer purchase by each property's Mobile Music Contents from assorting the Mobile music Contents property and defining them. So to speak of this study have tried to concretely verify the factors of purchase. And also, I proposed an transformated model, and added independent variable factors, 'distinction', 'speed of system', 'speed of network', ' a career of use', 'amount of use', 'preservation', 'customization', 'information', 'confidence', 'omni presentation', 'potential possibility of reproduce'. By applying TAM this study has measured how the product property, user property, and system property causes effect to customer purchase of Mobile Music Contents. In results, First, success 8 factors were determined to be the purchase of 'Ringtone'. Second, 8 factors were determined to be the purchase of 'Ring-Back tone', but, 'The use of convenience' was not influenced 'Intention of Purchase'. Third, 6 factors were determined to be the purchase of 'Full Track Download of Music'. At the Conclusion this study presented a scheme that these study results could be applied in actual company and academic world.
KW - mobile contents;mobile applications;mobile music contents
DO -
UR -
ER -

양승규, 박성원 and Choong Cheang Lee. (2008). Factors Affecting the Continuous Use of Mobile Music Contents. Journal of The Korea Society of Computer and Information, 13(7), 291-305.

양승규, 박성원 and Choong Cheang Lee. 2008, "Factors Affecting the Continuous Use of Mobile Music Contents", Journal of The Korea Society of Computer and Information, vol.13, no.7 pp.291-305.

양승규, 박성원, Choong Cheang Lee "Factors Affecting the Continuous Use of Mobile Music Contents" Journal of The Korea Society of Computer and Information 13.7 pp.291-305 (2008) : 291.

양승규, 박성원, Choong Cheang Lee. Factors Affecting the Continuous Use of Mobile Music Contents. 2008; 13(7), 291-305.

양승규, 박성원 and Choong Cheang Lee. "Factors Affecting the Continuous Use of Mobile Music Contents" Journal of The Korea Society of Computer and Information 13, no.7 (2008) : 291-305.

양승규; 박성원; Choong Cheang Lee. Factors Affecting the Continuous Use of Mobile Music Contents. Journal of The Korea Society of Computer and Information, 13(7), 291-305.

양승규; 박성원; Choong Cheang Lee. Factors Affecting the Continuous Use of Mobile Music Contents. Journal of The Korea Society of Computer and Information. 2008; 13(7) 291-305.

양승규, 박성원, Choong Cheang Lee. Factors Affecting the Continuous Use of Mobile Music Contents. 2008; 13(7), 291-305.

양승규, 박성원 and Choong Cheang Lee. "Factors Affecting the Continuous Use of Mobile Music Contents" Journal of The Korea Society of Computer and Information 13, no.7 (2008) : 291-305.