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Factors Affecting the Continuous Use of Mobile Music Contents

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2008, 13(7), pp.291-305
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

양승규 1 박성원 2 Choong Cheang Lee 3

1(재)경기디지털콘텐츠진흥원
2연세대학교 정보대학원
3연세대학교

Accredited

ABSTRACT

Previous study about Mobile Music Contents was mainly focused on Industry factors & enterprise factors like Technology. This study is not only focused on Technology factors, but also Customer & System factors like TAM of original. and also, this study first tried to find the Mobile Internet medium's customer purchase by each property's Mobile Music Contents from assorting the Mobile music Contents property and defining them. So to speak of this study have tried to concretely verify the factors of purchase. And also, I proposed an transformated model, and added independent variable factors, 'distinction', 'speed of system', 'speed of network', ' a career of use', 'amount of use', 'preservation', 'customization', 'information', 'confidence', 'omni presentation', 'potential possibility of reproduce'. By applying TAM this study has measured how the product property, user property, and system property causes effect to customer purchase of Mobile Music Contents. In results, First, success 8 factors were determined to be the purchase of 'Ringtone'. Second, 8 factors were determined to be the purchase of 'Ring-Back tone', but, 'The use of convenience' was not influenced 'Intention of Purchase'. Third, 6 factors were determined to be the purchase of 'Full Track Download of Music'. At the Conclusion this study presented a scheme that these study results could be applied in actual company and academic world.

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