Understanding the intention to use Multimedia messaging services (멀티미디어 메시지 서비스 사용의도에 미치는 영향에 관한 연구)

kyung kyu kim (김경규); Ho Kyoung Shin (신호경); Beomsoo Kim (김범수)

Understanding the intention to use Multimedia messaging services

Journal of The Korea Society of Computer and Information
Abbr : JKSCI
2009, 14(2), pp.91-101
Publisher : The Korean Society Of Computer And Information
Research Area : Engineering > Computer Science

kyung kyu kim ¹, Ho Kyoung Shin ², Beomsoo Kim ¹

¹연세대학교
²

Accredited

ABSTRACT

MMS (Multimedia Messaging Services) is one of the most basic services of mobile communication as well as a promising m-commerce enabling service. In our study, we hypothesize that the personality-based and cognitive traits of TAM and social cognitive theory are antecedents to MMS acceptance asking: what are the key determinants of intention to use MMS? An empirical investigation of 1,016 mobile phone users in South Korea was conducted. PLS results provided support for the effects of self-efficacy, perceived ease of use, relative advantage, credibility on attitude toward MMS use and strong support for the effect of attitude toward intention to use MMS. Our results provided a detailed account of the key forces underlying users’ intention to use MMS including personal and cognitive trait measures. Theoretical and practical implications of these findings are discussed in the paper.

KEYWORDS

Multimedia Messaging Services, self-efficacy, perceived ease of use, relative advantage, credibility, intention to use

Citation status

* References for papers published after 2023 are currently being built.

[journal] 조영성 / 2008 / Implementation of Personalized Recommendation System using RFM method in Mobile Internet Environment / 한국컴퓨터정보학회논문지 / 한국컴퓨터정보학회 13(2) : 41~50

[journal] 안병태 / 2007 / MPEG-7 Scheme Based Embedded Multimedia Database Management System in Mobile Environment / 한국컴퓨터정보학회논문지 / 한국컴퓨터정보학회 12(2) : 9~20

[journal] M. Secker / 2002 / MMS: Friend or foe to 3G? / Telecommunications International 36(6) : 40~43

[journal] M. Lee / 2007 / Understanding user acceptance multimedia messaging services: An empirical study / Journal of the American Society for Information Science and Technology 58 : 2066~2077

[journal] O. Turel / 2007 / User acceptance of wireless short messaging services: Deconstructing perceived value / Information & Management 44 : 63~73

[journal] A. Bandura / 1977 / Self-efficacy: Toward a Unifying Theory of Behavioral Change / Psychological Review 84 : 191~215

[journal] D. R. Campeau / 1995 / Computer self-efficacy: Development of a measure and initial test / MIS Quarterly : 189~211

[journal] F. D. Davis / 1989 / Perceived usefulness, perceived use, and user acceptance of information technology / MIS Quarterly 13 : 319~340

[book] M. Fishbein / 1975 / Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research / Addison-Wesley

[journal] 김성완 / 2006 / The Effect of Perceived Usefulness and Perceived Ease of Use on Learner Flow in e-Learning Community / 한국컴퓨터정보학회논문지 / 한국컴퓨터정보학회 11(6) : 87~98

[journal] V. Venkatesh / 2000 / A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Studies / Management Science 46 : 186~204

[book] E. M. Rogers / 1995 / Diffusion of Innovations (4th ed.) / The Free Press

[journal] G. C. Moore / 1991 / Development of an instrument to measure the perceptions of adopting an information technology innovation / Information Systems Research 2 : 192~222

[journal] M. E. Gist / 1989 / Effects of alternative training methods on self-efficacy and performance in computer software training / Journal of Applied Psychology 74 : 884~891

[journal] T. Hill / 1987 / Role of efficacy expectations in predicting the decision to use advanced technologies: The case of computers / Journal of Applied Psychology 72 : 307~313

[journal] R. Agarwal / 2000 / Time flies when you’re having fun: Cognitive absorption and beliefs about information technology usage / MIS Quarterly 24 : 665~694

[journal] D. A. Adams / 1992 / Perceived usefulness, ease of use, and usage of information technology: A replication / MIS Quarterly 16 : 227~247

[journal] V. Choudhury / 2008 / The relative advantage of electronic channels: a multidimensional view / MIS Quarterly 32 : 179~200

[journal] J. Lu / 2008 / Determinants of accepting wireless mobile data services in China / Information and Management 45 : 52~64

[confproc] A. M. Chircu / 2000 / Trust, expertise and e-commerce intermediary adoption / Proceedings of the Sixth Americas Conference on Information Systems : 710~716

[journal] I. Ajzen / 1986 / Prediction of goal-directed behavior: Attitudes, intentions and perceived behavioral control / Journal of Experimental Social Psychology 22 : 453~474

[journal] Y. J. Yoo / 2001 / Media and Group Cohesion: Relative Influences on Social Presence, Task Participation, and Group Consensus / MIS Quarterly 25(5) : 371~390

[journal] D. Barclay / 1995 / The Partial Least Squares [PLS] Approach to Causal Modeling, Personal Computer Adoption and Use as an Illustration / Technology Studies 2(2) : 285~309

KJCKorea
Journal Central

Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65