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Influence of Visitors Attachment Type to Attitude and Satisfaction for Theme Park -Based on Service Experience of EVERLAND-

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2009, 14(11), pp.187-197
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

권순홍 1 Yangwhan Lim 2 Dongwook Lee 3

1국제대학교
2사이버한국외국어대학교
3부천대학교

Accredited

ABSTRACT

Visitors feel pleasure and delight with seeing and participation at the same time at theme park. Owing to participation characteristics of theme park, visitors are not able to satisfy their desire only with simple seeing, and influenced by the sense caused by participation and seeing. The study herein presumed that global attachment regarded as characteristic features determining individual relationship characteristics influences behavior and perception of visitors after visiting theme park, and speculated the process which attachment type of visitors influences to satisfaction and attitude. Moreover, in a point of view of 3 factors which form consumer attitude, recognition, feeling, behavioral desire, factors which enhances satisfaction and behavioral desire of visitors are organized and speculated. As a result of study herein, influence of stable attachment was not significant, while personal service and positive feeling shows importance.

Citation status

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