@article{ART001443114},
author={Lee Jung Sae and Kim Jinsup},
title={A Study on Satisfaction of Internet Shopping-mall between Customer's Lifestyle},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2010},
volume={15},
number={4},
pages={119-128}
TY - JOUR
AU - Lee Jung Sae
AU - Kim Jinsup
TI - A Study on Satisfaction of Internet Shopping-mall between Customer's Lifestyle
JO - Journal of The Korea Society of Computer and Information
PY - 2010
VL - 15
IS - 4
PB - The Korean Society Of Computer And Information
SP - 119
EP - 128
SN - 1598-849X
AB - The purpose of this thesis is to analyze and test hypotheses that the internet shopping customer's satisfaction would be differences between customer's lifestyle and a type of buying product characteristics. In addition, this study tested differences between lifestyle groups and product type in terms of customer's transaction continuity. In result, we find that there are significant differences of customer's satisfaction and customer's continuity in terms of the lifestyle, but not in the product types. This study provide useful informations on market segmentation strategy to the firms which had been doing on-line shopping and will help them minimize the possible risks when firms enter into internet shopping market.
KW - Internet Shopping-mall;Lifestyle;Satisfaction
DO -
UR -
ER -
Lee Jung Sae and Kim Jinsup. (2010). A Study on Satisfaction of Internet Shopping-mall between Customer's Lifestyle. Journal of The Korea Society of Computer and Information, 15(4), 119-128.
Lee Jung Sae and Kim Jinsup. 2010, "A Study on Satisfaction of Internet Shopping-mall between Customer's Lifestyle", Journal of The Korea Society of Computer and Information, vol.15, no.4 pp.119-128.
Lee Jung Sae, Kim Jinsup "A Study on Satisfaction of Internet Shopping-mall between Customer's Lifestyle" Journal of The Korea Society of Computer and Information 15.4 pp.119-128 (2010) : 119.
Lee Jung Sae, Kim Jinsup. A Study on Satisfaction of Internet Shopping-mall between Customer's Lifestyle. 2010; 15(4), 119-128.
Lee Jung Sae and Kim Jinsup. "A Study on Satisfaction of Internet Shopping-mall between Customer's Lifestyle" Journal of The Korea Society of Computer and Information 15, no.4 (2010) : 119-128.
Lee Jung Sae; Kim Jinsup. A Study on Satisfaction of Internet Shopping-mall between Customer's Lifestyle. Journal of The Korea Society of Computer and Information, 15(4), 119-128.
Lee Jung Sae; Kim Jinsup. A Study on Satisfaction of Internet Shopping-mall between Customer's Lifestyle. Journal of The Korea Society of Computer and Information. 2010; 15(4) 119-128.
Lee Jung Sae, Kim Jinsup. A Study on Satisfaction of Internet Shopping-mall between Customer's Lifestyle. 2010; 15(4), 119-128.
Lee Jung Sae and Kim Jinsup. "A Study on Satisfaction of Internet Shopping-mall between Customer's Lifestyle" Journal of The Korea Society of Computer and Information 15, no.4 (2010) : 119-128.
