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@article{ART001597408},
author={Rack-In Choi},
title={A Multiple Regression Analysis on Developing the Profitability Model of Local Cultural Festivals},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2011},
volume={16},
number={10},
pages={229-239}

TY - JOUR
AU - Rack-In Choi
TI - A Multiple Regression Analysis on Developing the Profitability Model of Local Cultural Festivals
JO - Journal of The Korea Society of Computer and Information
PY - 2011
VL - 16
IS - 10
PB - The Korean Society Of Computer And Information
SP - 229
EP - 239
SN - 1598-849X
AB - This study aims to suggest profitability models of local cultural festival to be a focal point of local culture to overcome the abuses as an annual event led by the local government agencies have been in force in every local areas currently, to elicit the local residents' voluntary participation and to engage the outside tourists in connection of a more effective promotion and marketing. The festival is attractive to people with that provoke mirth and inspire curiosity, but the festival is not a one-time event ongoing maintenance enlarge: It is absolutely necessary in order to effort to reach at consumer-oriented quality of service. Also this research intends to present a activation scheme by developing profitability models to make profits while holding a number of risks taking into account the characteristics of the local festival service carried out. To this end, based on established research, leading indicator and expert opinion were analyzed through multiple regression analysis.
KW - local cultural festivals;voluntary participation;profitability models;market competitiveness;community development;multiple regression analysis
DO -
UR -
ER -

Rack-In Choi. (2011). A Multiple Regression Analysis on Developing the Profitability Model of Local Cultural Festivals. Journal of The Korea Society of Computer and Information, 16(10), 229-239.

Rack-In Choi. 2011, "A Multiple Regression Analysis on Developing the Profitability Model of Local Cultural Festivals", Journal of The Korea Society of Computer and Information, vol.16, no.10 pp.229-239.

Rack-In Choi "A Multiple Regression Analysis on Developing the Profitability Model of Local Cultural Festivals" Journal of The Korea Society of Computer and Information 16.10 pp.229-239 (2011) : 229.

Rack-In Choi. A Multiple Regression Analysis on Developing the Profitability Model of Local Cultural Festivals. 2011; 16(10), 229-239.

Rack-In Choi. "A Multiple Regression Analysis on Developing the Profitability Model of Local Cultural Festivals" Journal of The Korea Society of Computer and Information 16, no.10 (2011) : 229-239.

Rack-In Choi. A Multiple Regression Analysis on Developing the Profitability Model of Local Cultural Festivals. Journal of The Korea Society of Computer and Information, 16(10), 229-239.

Rack-In Choi. A Multiple Regression Analysis on Developing the Profitability Model of Local Cultural Festivals. Journal of The Korea Society of Computer and Information. 2011; 16(10) 229-239.

Rack-In Choi. A Multiple Regression Analysis on Developing the Profitability Model of Local Cultural Festivals. 2011; 16(10), 229-239.

Rack-In Choi. "A Multiple Regression Analysis on Developing the Profitability Model of Local Cultural Festivals" Journal of The Korea Society of Computer and Information 16, no.10 (2011) : 229-239.