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A Multiple Regression Analysis on Developing the Profitability Model of Local Cultural Festivals

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2011, 16(10), pp.229-239
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

Rack-In Choi 1

1성결대학교

Accredited

ABSTRACT

This study aims to suggest profitability models of local cultural festival to be a focal point of local culture to overcome the abuses as an annual event led by the local government agencies have been in force in every local areas currently, to elicit the local residents' voluntary participation and to engage the outside tourists in connection of a more effective promotion and marketing. The festival is attractive to people with that provoke mirth and inspire curiosity, but the festival is not a one-time event ongoing maintenance enlarge: It is absolutely necessary in order to effort to reach at consumer-oriented quality of service. Also this research intends to present a activation scheme by developing profitability models to make profits while holding a number of risks taking into account the characteristics of the local festival service carried out. To this end, based on established research, leading indicator and expert opinion were analyzed through multiple regression analysis.

Citation status

* References for papers published after 2023 are currently being built.

This paper was written with support from the National Research Foundation of Korea.