@article{ART001602841},
author={박성진 and 이현창 and SeongYoon Shin},
title={A Study on Encouragement Strategy of Electronic Commerce planned Event to Young Class of People},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2011},
volume={16},
number={11},
pages={77-84}
TY - JOUR
AU - 박성진
AU - 이현창
AU - SeongYoon Shin
TI - A Study on Encouragement Strategy of Electronic Commerce planned Event to Young Class of People
JO - Journal of The Korea Society of Computer and Information
PY - 2011
VL - 16
IS - 11
PB - The Korean Society Of Computer And Information
SP - 77
EP - 84
SN - 1598-849X
AB - With the development of online shopping and the rapid growth of IT technology, among various forms of online shopping the intense competition also more deepen. So in online shopping and offline shopping can get differentiation characteristics of competitiveness, so our marketing target is the couples and planning to couples’ activity is necessary. In this research, it is planning and implement an web site to design and implement sales strategies for the young people. For this, we analysis based on the existing commercial site’s event planning of couples, design and suggest strategy for increasing sales, construct a web site with couples’ birthday marketing strategy and various commemorative activities and customer visit web sites with activities more prominent as the goal, and with marketing planning and information configuration as the centre. This is expected to be through to increase effect of the part of the object by customer group activities to improve sales.
KW - e-Commerce features;event;marketing;internet
DO -
UR -
ER -
박성진, 이현창 and SeongYoon Shin. (2011). A Study on Encouragement Strategy of Electronic Commerce planned Event to Young Class of People. Journal of The Korea Society of Computer and Information, 16(11), 77-84.
박성진, 이현창 and SeongYoon Shin. 2011, "A Study on Encouragement Strategy of Electronic Commerce planned Event to Young Class of People", Journal of The Korea Society of Computer and Information, vol.16, no.11 pp.77-84.
박성진, 이현창, SeongYoon Shin "A Study on Encouragement Strategy of Electronic Commerce planned Event to Young Class of People" Journal of The Korea Society of Computer and Information 16.11 pp.77-84 (2011) : 77.
박성진, 이현창, SeongYoon Shin. A Study on Encouragement Strategy of Electronic Commerce planned Event to Young Class of People. 2011; 16(11), 77-84.
박성진, 이현창 and SeongYoon Shin. "A Study on Encouragement Strategy of Electronic Commerce planned Event to Young Class of People" Journal of The Korea Society of Computer and Information 16, no.11 (2011) : 77-84.
박성진; 이현창; SeongYoon Shin. A Study on Encouragement Strategy of Electronic Commerce planned Event to Young Class of People. Journal of The Korea Society of Computer and Information, 16(11), 77-84.
박성진; 이현창; SeongYoon Shin. A Study on Encouragement Strategy of Electronic Commerce planned Event to Young Class of People. Journal of The Korea Society of Computer and Information. 2011; 16(11) 77-84.
박성진, 이현창, SeongYoon Shin. A Study on Encouragement Strategy of Electronic Commerce planned Event to Young Class of People. 2011; 16(11), 77-84.
박성진, 이현창 and SeongYoon Shin. "A Study on Encouragement Strategy of Electronic Commerce planned Event to Young Class of People" Journal of The Korea Society of Computer and Information 16, no.11 (2011) : 77-84.
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