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@article{ART001646423},
author={Gu, Kyoung Young and 김청수},
title={Empirical Study on Management Strategy about Improving Corporate Image},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2012},
volume={17},
number={3},
pages={193-201}

TY - JOUR
AU - Gu, Kyoung Young
AU - 김청수
TI - Empirical Study on Management Strategy about Improving Corporate Image
JO - Journal of The Korea Society of Computer and Information
PY - 2012
VL - 17
IS - 3
PB - The Korean Society Of Computer And Information
SP - 193
EP - 201
SN - 1598-849X
AB - For the competition of current corporations, the necessity of image-making strategy differentiating themselves from others are more highlighted than simple technology development or previous sales technique. Thus the corporations need more advanced management measures of corporate image to secure new capabilities. This study figured out previous studies on corporate image, deduced factors to be considered for improving continuous corporate image, analyzed structural relationships among them, and suggested political implications through systematic management strategy about improving corporate image that current corporations need.
KW - Corporation Image;Image-making Strategy;New Capability;Management Strategy
DO -
UR -
ER -

Gu, Kyoung Young and 김청수. (2012). Empirical Study on Management Strategy about Improving Corporate Image. Journal of The Korea Society of Computer and Information, 17(3), 193-201.

Gu, Kyoung Young and 김청수. 2012, "Empirical Study on Management Strategy about Improving Corporate Image", Journal of The Korea Society of Computer and Information, vol.17, no.3 pp.193-201.

Gu, Kyoung Young, 김청수 "Empirical Study on Management Strategy about Improving Corporate Image" Journal of The Korea Society of Computer and Information 17.3 pp.193-201 (2012) : 193.

Gu, Kyoung Young, 김청수. Empirical Study on Management Strategy about Improving Corporate Image. 2012; 17(3), 193-201.

Gu, Kyoung Young and 김청수. "Empirical Study on Management Strategy about Improving Corporate Image" Journal of The Korea Society of Computer and Information 17, no.3 (2012) : 193-201.

Gu, Kyoung Young; 김청수. Empirical Study on Management Strategy about Improving Corporate Image. Journal of The Korea Society of Computer and Information, 17(3), 193-201.

Gu, Kyoung Young; 김청수. Empirical Study on Management Strategy about Improving Corporate Image. Journal of The Korea Society of Computer and Information. 2012; 17(3) 193-201.

Gu, Kyoung Young, 김청수. Empirical Study on Management Strategy about Improving Corporate Image. 2012; 17(3), 193-201.

Gu, Kyoung Young and 김청수. "Empirical Study on Management Strategy about Improving Corporate Image" Journal of The Korea Society of Computer and Information 17, no.3 (2012) : 193-201.