Research Issues on Online Content SCM: Focused on Portal SCM (온라인 디지털콘텐츠 산업의 공급사슬관리 연구 이슈 : 포털 SCM을 중심으로)

YooJung Kim (김유정); 김민선; Jong-Soo Yoon (윤종수)

Research Issues on Online Content SCM: Focused on Portal SCM

Journal of The Korea Society of Computer and Information
Abbr : JKSCI
2012, 17(5), pp.169-176
Publisher : The Korean Society Of Computer And Information
Research Area : Engineering > Computer Science

YooJung Kim ¹, 김민선 ¹, Jong-Soo Yoon ²

¹호서대학교
²강남대학교

Accredited

ABSTRACT

The supply chain of online digital contents industry differs much from the supply chain of offline industry which produces and supplies physical products. Portal facilitates the creation, distribution, and usage of online digital contents by providing efficient and convenient content distribution platform to contents suppliers and users, resulting in enhancing competitiveness of portal supply chain. Each portal builds it's own supply chain and various participant firms like CPs(Content Providers) and SPs(Solution Providers) are collaborating together to survive from the fierce competition. However, there is few research work on portal SCM to explain how to design and implement a Portal SCM in a successful way. So, this paper investigates the structure of Portal SCM and the differences between traditional SCM and Portal SCM. Also, this paper proposes seven research issues need to be addressed to design and implement a portal in an efficient and effective way.

KEYWORDS

Online Digital Content Industry, Supply Chain Management, Portal, Two-sided Market

Citation status

* References for papers published after 2023 are currently being built.

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