@article{ART001791009},
author={NAM SOOTAI and Hyun Chang LEE and Jin Chan Yong},
title={A Study on the effect of platform, contents, and design constructs on the repurchase intention of Smartphone},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2013},
volume={18},
number={7},
pages={139-148}
TY - JOUR
AU - NAM SOOTAI
AU - Hyun Chang LEE
AU - Jin Chan Yong
TI - A Study on the effect of platform, contents, and design constructs on the repurchase intention of Smartphone
JO - Journal of The Korea Society of Computer and Information
PY - 2013
VL - 18
IS - 7
PB - The Korean Society Of Computer And Information
SP - 139
EP - 148
SN - 1598-849X
AB - With the launch of Apple iPhone, platform and contents and design characteristics were highlights of the new factors. In addition, Smartphone users have increased explosively. In this research, we aim to analyze factors affecting on repurchase intention of a Smartphone based on Technology Acceptance Model(TAM). External factors such as platform, contents and design are identified through literature review and the influences of these factors on repurchase intention are assessed. A questionnaire survey was conducted to those who lived in Busan and Gyeongnam province. This research used Smart PLS(partial least squares) to analyze the structural relationship between those factors and repurchase intention. Analytical results show that all paths except path from platform to perceived ease of use are significant. This study suggests practical and theoretical implications based on the results.
KW - Smartphone;Repurchase intention;Platform;Contents;Design
DO -
UR -
ER -
NAM SOOTAI, Hyun Chang LEE and Jin Chan Yong. (2013). A Study on the effect of platform, contents, and design constructs on the repurchase intention of Smartphone. Journal of The Korea Society of Computer and Information, 18(7), 139-148.
NAM SOOTAI, Hyun Chang LEE and Jin Chan Yong. 2013, "A Study on the effect of platform, contents, and design constructs on the repurchase intention of Smartphone", Journal of The Korea Society of Computer and Information, vol.18, no.7 pp.139-148.
NAM SOOTAI, Hyun Chang LEE, Jin Chan Yong "A Study on the effect of platform, contents, and design constructs on the repurchase intention of Smartphone" Journal of The Korea Society of Computer and Information 18.7 pp.139-148 (2013) : 139.
NAM SOOTAI, Hyun Chang LEE, Jin Chan Yong. A Study on the effect of platform, contents, and design constructs on the repurchase intention of Smartphone. 2013; 18(7), 139-148.
NAM SOOTAI, Hyun Chang LEE and Jin Chan Yong. "A Study on the effect of platform, contents, and design constructs on the repurchase intention of Smartphone" Journal of The Korea Society of Computer and Information 18, no.7 (2013) : 139-148.
NAM SOOTAI; Hyun Chang LEE; Jin Chan Yong. A Study on the effect of platform, contents, and design constructs on the repurchase intention of Smartphone. Journal of The Korea Society of Computer and Information, 18(7), 139-148.
NAM SOOTAI; Hyun Chang LEE; Jin Chan Yong. A Study on the effect of platform, contents, and design constructs on the repurchase intention of Smartphone. Journal of The Korea Society of Computer and Information. 2013; 18(7) 139-148.
NAM SOOTAI, Hyun Chang LEE, Jin Chan Yong. A Study on the effect of platform, contents, and design constructs on the repurchase intention of Smartphone. 2013; 18(7), 139-148.
NAM SOOTAI, Hyun Chang LEE and Jin Chan Yong. "A Study on the effect of platform, contents, and design constructs on the repurchase intention of Smartphone" Journal of The Korea Society of Computer and Information 18, no.7 (2013) : 139-148.
