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A Study on the effect of platform, contents, and design constructs on the repurchase intention of Smartphone

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2013, 18(7), pp.139-148
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

NAM SOOTAI 1 Hyun Chang LEE 2 Jin Chan Yong 2

1한밭대학교
2원광대학교

Accredited

ABSTRACT

With the launch of Apple iPhone, platform and contents and design characteristics were highlights of the new factors. In addition, Smartphone users have increased explosively. In this research, we aim to analyze factors affecting on repurchase intention of a Smartphone based on Technology Acceptance Model(TAM). External factors such as platform, contents and design are identified through literature review and the influences of these factors on repurchase intention are assessed. A questionnaire survey was conducted to those who lived in Busan and Gyeongnam province. This research used Smart PLS(partial least squares) to analyze the structural relationship between those factors and repurchase intention. Analytical results show that all paths except path from platform to perceived ease of use are significant. This study suggests practical and theoretical implications based on the results.

Citation status

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