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@article{ART001814370},
author={In ok nam and 김승리 and 도성현},
title={The Impact of Airline's Retention Equity on Customer Positive·Behavior Intention},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2013},
volume={18},
number={10},
pages={225-234}

TY - JOUR
AU - In ok nam
AU - 김승리
AU - 도성현
TI - The Impact of Airline's Retention Equity on Customer Positive·Behavior Intention
JO - Journal of The Korea Society of Computer and Information
PY - 2013
VL - 18
IS - 10
PB - The Korean Society Of Computer And Information
SP - 225
EP - 234
SN - 1598-849X
AB - The purpose of this study is to evaluate the impact of airline's retention equity on customer positive·exclusive behavior intention and to minimize customer churn based maintenance is aimed to derive key variables in air transport market. A survey was conducted Incheon and Gimpo airport to use in the national carrier of domestic air travelers. A total of 480 respondents completed a survey. The result reveal that loyalty program, preferential treatment & acknowledgement program, and community program have significantly effect on positive behavior intention. However,preferential treatment & acknowledgement program, and community program have significantly effect on exclusive behavior intention. It showed that they are more influence than loyalty program as a switching barrier of airlines. The academic and practical implication of this study has been identified in the competitive market to maximize customer retention factors of maintaining retention equity to derive empirical strategic priorities.
KW - Retention Equity;Loyalty Program;Preferential Treatment &Acknowledgement Program;Communication Program;Positive Behavior Intention;Exclusive Behavior Intention
DO -
UR -
ER -

In ok nam, 김승리 and 도성현. (2013). The Impact of Airline's Retention Equity on Customer Positive·Behavior Intention. Journal of The Korea Society of Computer and Information, 18(10), 225-234.

In ok nam, 김승리 and 도성현. 2013, "The Impact of Airline's Retention Equity on Customer Positive·Behavior Intention", Journal of The Korea Society of Computer and Information, vol.18, no.10 pp.225-234.

In ok nam, 김승리, 도성현 "The Impact of Airline's Retention Equity on Customer Positive·Behavior Intention" Journal of The Korea Society of Computer and Information 18.10 pp.225-234 (2013) : 225.

In ok nam, 김승리, 도성현. The Impact of Airline's Retention Equity on Customer Positive·Behavior Intention. 2013; 18(10), 225-234.

In ok nam, 김승리 and 도성현. "The Impact of Airline's Retention Equity on Customer Positive·Behavior Intention" Journal of The Korea Society of Computer and Information 18, no.10 (2013) : 225-234.

In ok nam; 김승리; 도성현. The Impact of Airline's Retention Equity on Customer Positive·Behavior Intention. Journal of The Korea Society of Computer and Information, 18(10), 225-234.

In ok nam; 김승리; 도성현. The Impact of Airline's Retention Equity on Customer Positive·Behavior Intention. Journal of The Korea Society of Computer and Information. 2013; 18(10) 225-234.

In ok nam, 김승리, 도성현. The Impact of Airline's Retention Equity on Customer Positive·Behavior Intention. 2013; 18(10), 225-234.

In ok nam, 김승리 and 도성현. "The Impact of Airline's Retention Equity on Customer Positive·Behavior Intention" Journal of The Korea Society of Computer and Information 18, no.10 (2013) : 225-234.