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New Social Video Techniques through The Convergence of a Social Video and Color Marketing

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2014, 19(2), pp.117-124
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

임승애 1 HakHyunChoi 1

1서울여자대학교

Accredited

ABSTRACT

In this paper, it aims to get an effective marketing strategy in terms of business by introducingcombined social video and color marketing technique. The process of research will be implementinga stop motion technique video by combining a black and white video with an extracted color imageand then, further investigates each process. The expected result is that the effects can contributeto the development and the activation of company or brand’s social video marketing by using thenew video production technique. From the perspective of a company, the technique can effect in apositive way. They can provide consistent message to customers (public) by the color effect whichcontain brand’s core message.

Citation status

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