@article{ART001851405},
author={임승애 and HakHyunChoi},
title={New Social Video Techniques through The Convergence of a Social Video and Color Marketing},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2014},
volume={19},
number={2},
pages={117-124}
TY - JOUR
AU - 임승애
AU - HakHyunChoi
TI - New Social Video Techniques through The Convergence of a Social Video and Color Marketing
JO - Journal of The Korea Society of Computer and Information
PY - 2014
VL - 19
IS - 2
PB - The Korean Society Of Computer And Information
SP - 117
EP - 124
SN - 1598-849X
AB - In this paper, it aims to get an effective marketing strategy in terms of business by introducingcombined social video and color marketing technique. The process of research will be implementinga stop motion technique video by combining a black and white video with an extracted color imageand then, further investigates each process. The expected result is that the effects can contributeto the development and the activation of company or brand’s social video marketing by using thenew video production technique. From the perspective of a company, the technique can effect in apositive way. They can provide consistent message to customers (public) by the color effect whichcontain brand’s core message.
KW - Convergence Technique;Social Video;Social Marketing;Color Marketing
DO -
UR -
ER -
임승애 and HakHyunChoi. (2014). New Social Video Techniques through The Convergence of a Social Video and Color Marketing. Journal of The Korea Society of Computer and Information, 19(2), 117-124.
임승애 and HakHyunChoi. 2014, "New Social Video Techniques through The Convergence of a Social Video and Color Marketing", Journal of The Korea Society of Computer and Information, vol.19, no.2 pp.117-124.
임승애, HakHyunChoi "New Social Video Techniques through The Convergence of a Social Video and Color Marketing" Journal of The Korea Society of Computer and Information 19.2 pp.117-124 (2014) : 117.
임승애, HakHyunChoi. New Social Video Techniques through The Convergence of a Social Video and Color Marketing. 2014; 19(2), 117-124.
임승애 and HakHyunChoi. "New Social Video Techniques through The Convergence of a Social Video and Color Marketing" Journal of The Korea Society of Computer and Information 19, no.2 (2014) : 117-124.
임승애; HakHyunChoi. New Social Video Techniques through The Convergence of a Social Video and Color Marketing. Journal of The Korea Society of Computer and Information, 19(2), 117-124.
임승애; HakHyunChoi. New Social Video Techniques through The Convergence of a Social Video and Color Marketing. Journal of The Korea Society of Computer and Information. 2014; 19(2) 117-124.
임승애, HakHyunChoi. New Social Video Techniques through The Convergence of a Social Video and Color Marketing. 2014; 19(2), 117-124.
임승애 and HakHyunChoi. "New Social Video Techniques through The Convergence of a Social Video and Color Marketing" Journal of The Korea Society of Computer and Information 19, no.2 (2014) : 117-124.
