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Analysis of the Film’s Promotional Website - Focus on Motion Graphic

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2014, 19(7), pp.27-35
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

JangGeun Min 1 Sang-Hoon Han 2

1경민대학교
2한국복지대학교

Accredited

ABSTRACT

Motion Graphic developed in the visual fields such as film and TV is widely used from the fieldsof arts such as applied paintings to interactive media such as web sites. In particular, MotionGraphic is actively used in the film’s promotion websites with the form of a mixture betweencharacteristics of visual media and characteristics of websites. In this study, we analyze the characteristics of film’s promotion websites, investigate previousstudies for Motion Graphic analysis. And present a model for the analysis of websites includingvisual elements, media elements and motion elements as main elements. We select some ofpromotion websites for films among 2013 domestic hot films, carry out a case analysis, and present the direction of development on the base of the results.

Citation status

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