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A Multi-Agent MicroBlog Behavior based User Preference Profile Construction Approach

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2015, 20(1), pp.29-37
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

Kim, JeeHyun 1 Young Im Cho 2

1서일대학교
2수원대학교

Accredited

ABSTRACT

Nowadays, the user-centric application based web 2.0 has replaced the web 1.0. The users gain andprovide information by interactive network applications. As a result, traditional approaches that onlyextract and analyze users’ local document operating behavior and network browsing behavior to build theusers’ preference profile cannot fully reflect their interests. Therefore this paper proposed a preferenceanalysis and indicating approach based on the users’ communication information from MicroBlog, such asreading, forwarding and @ behavior, and using the improved PersonalRank method to analyze theimportance of a user to other users in the network and based on the users’ communication behavior toupdate the weight of the items in the user preference. Simulation result shows that our proposed methodoutperforms the ontology model, TREC model, and the category model in terms of 11SPR value.

Citation status

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